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lsat-7-4-12

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楼主
发表于 2006-12-29 20:50:00 | 只看该作者

lsat-7-4-12

12. To suit the needs of corporate clients, advertising agencies have successfully modified a strategy originally developed for political campaigns. This strategy aims to provide clients with free publicity and air time by designing an advertising campaign that is controversial, thus drawing prime-time media coverage and evoking public comment by officials.

The Statements above, if true, most seriously undermine which one of the following assertions?

(A) The usefulness of an advertising campaign is based solely on the degree to which the campaign’s advertisements persuade their audiences.

(B) Only a small percentage of eligible voters admit to being influenced by advertising campaigns in deciding how to vote.

(C) Campaign managers have transformed political campaigns by making increasing use of strategies borrowed from corporate advertising campaigns.

(D) Corporations are typically more concerned with maintaining public recognition of the corporate name than with enhancing goodwill toward the corporation.

(E) Advertising agencies that specialize in campaigns for corporate clients are not usually chosen for political campaigns.

答案:A

帮我解释一下原文,好么?没看懂。 谢谢

沙发
发表于 2007-1-8 23:38:00 | 只看该作者

为了满足企业客户,广告公司成功地实行了一项最初为政治活动制定的策略(注意:是成功实行了,这是个事实),这个策略旨在为客户提供公开及广播时间,通过设计一个有争议的,吸引黄金时间媒体报道的一级引起公众评论的方式。

上述内容削弱哪一个?

A:广告的用途完全依赖于多大程度上广告公司说服了客户。

很明显,原文的策略是引起争议,获得了成功,是对A说法的削弱。

板凳
 楼主| 发表于 2007-1-9 12:47:00 | 只看该作者
明白了,谢谢rio
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