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At present, advertisments, no matter in a TV program or on newspapers,  have deeply stepped into people's daily life. It seems that by reading these advertisements, people could learn the lastest fashion in the society and acquire the up to date informations about things they may need. From my perspective, however, as a matter of fact,advertisement invariably make the product better than it really is.

To begin with, advertisements would never proclaim the showtcomings of the product. With the princple to achieve the maxium sales, advertisement invariably hide the defect of the product in a inmarkble way. It is not uncommon to hear the complain about certain things that it was not as effective as the advertisement said.According to those advertisement, no refrigerator would be noisy and no drugs would have side-effect. But this is not the truth. The point is it would be always too late for any one to found out such defect because they have already get on the hook of advertisement.

Another equally crucial feature of advertisement is that it make those commodities once luxious to people become necessary. To give a demonstration, numerouse sorts of make-up currently attract the attention of mid-aged women and young girls. In the video of the advertisement, females used those make-up are frequently beautiful and attractive in appearance and they usually represent the character of successful women. This exert an subtle influence on girls' mind that without using those make-ups, they could never become success. Nevertheless, the fact is that: besides enable women to have more confidence, make-up has little things to do with the success.

Furthermore, most of the commodity has its certain group of customors, but the advertisements ignore this vital important that make people believe that words in the advertisement would always be true. For instance, some health-improve food would be effectively function only when old people eat them. However, advertisement seldom highlight such features and people, as a result, seldom suspect it.

In conclusion, advertisement make the product become excellent without defect, and become necessary and effective to anyone  who could use it. Unfortunately, a multitude of people still did not recognize the point and still "enjoy" themselves in buying a good product according to the advertisement.