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阅读36套section7第6题
The use of heat pumps has been held back
largely by skepticism about advertisers ‘ claims that
heat pumps can provide as many as two units of
thermal energy for each unit of electrical energy
used, thus apparently contradicting the principle of
energy conservation. (43 words)
6. If the author ‘s assessment of the use of heat pumps is correct, which of the following best expresses the lesson that advertisers should learn from this case?
(A) Do not make exaggerated claims about the products you are trying to promote.
(B) Focus your advertising campaign on vague analogies and veiled implications instead of on facts.
(C) Do not use facts in your advertising that will strain the prospective client‘s ability to believe.
(D) Do not assume in your advertising that the prospective clients know even the most elementary scientific principles.
(E) Concentrate your advertising firmly on financially relevant issues such as price discounts and efficiency of operation.
答案是C,我看来看去也觉得A挺对的,网上各种讲解都不是特别清楚明白,求高手解答!谢谢~~~
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