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57. The following appeared in a memo from thevice president of marketing at Dura-Sock, Inc.
"Arecent study of our customers suggests that our company is wasting the money itspends on its patented Endure manufacturing process, which ensures that oursocks are strong enough to last for two years. We have always advertised ouruse of the Endure process, but the new study shows that despite our socks'durability, our average customer actually purchases new Dura-Socks every threemonths. Furthermore, our customers surveyed in our largest market, northeasternUnited States cities, say that they most value Dura-Socks' stylish appearanceand availability in many colors. These findings suggest that we can increaseour profits by discontinuing use of the Endure manufacturing process."
Write aresponse in which you discuss what specific evidence is needed to evaluate theargument and explain how the evidence would weaken or strengthen the argument.
In this argument, the author concludes thataccording to some findings, Dura-sock should discontinue use of enduremanufacturing process to increase its profits. To support the arguer'sconclusion, the author points out that a recent survey of customers thinking thatEndure manufacturing is a waste of money and another new study showing thataverage customers actually buy new Dura-Sock every three months. In addition, aresearch about its largest market preferring Dura-Socks' stylish appearance andavailability in many colors. However, based on those above which are not enoughfor this argument, the argument also needs more specific evidence to illustratethis suggestion.
First, the author assumes three surveys inthis argument, which lacks in evidence to substantiate that they are reliable.The validity and samples' detailed information of these surveys are not clear.It is possible that the customers cannot represent this company's all consumersdue to their limited respondents, swayed advice and the specific statistics'approaches used by the researches.
Secondly, even if the assumptions are validand clear, the author assumes that customers buy new Dura-Socks every threemonths all for themselves to wear new socks. The argument is in great need ofevidence to prove that average customers can represent each customer, thoughthe survey may involves all people. The problem is that the average will beeasily affected by some extreme numbers from the perspective of statistics, whichmay make influence on the result of this survey. And does people buy socksevery three months for themselves to alternate old socks? It is entirelypossible that they just buy for their relatives. To better lay stress on theseriousness of this problem, the author shows that the largest market also liketo choose Dura-Socks' stylish appearance and availability in many colors. Thiscontention lies in the assumptions that the largest market's interest is thesame as other markets whose sum is less than the largest one, which the authordoesn't offer information to convince us.
Finally, the author only proves that the extentthat consumers like other types of socks without substantiating whether theconsumers will buy the socks whose are not enduring. And after all service provided, the companywill achieve their goals of profits instead of finding other sources of profits.The author doesn't illustrate other problems existed or something else needingimproving in his company which may affect their profits.
In sum, the author lacks ample evidence tohis suggestion. To persuade me, the author have to prove the reliability ofthese surveys he offered. We also need more information that all the customersbuy new socks just for their own demand and the largest market's demand is muchmore significant than other markets' sales. In addition, other conditionsshould be taken into consideration for better explaining, like whether theelement of enduring weights a lot or not, comparing with other styles andsomething else affecting profits. |
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发表于 2013-3-18 21:15:22
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