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第一次写，随便找了一题~2hours ~~求大家多多指教~
The following is a recommendation from theBoard of Directors of Monarch Books"We recommend that Monarch Books opena café in its store. Monarch, having been in business at the same location formore than twenty years, has a large customer base because it is known for itswide selection of books on all subjects. Clearly, opening the café would attract more customers.Space could be made for the café by discontinuing the children's book section, which will probablybecome less popular given that the most recent national census indicated asignificant decline in thepercentage of the population under age ten. Opening a café will allowMonarch to attract more customers and better compete with Regal Books, which recentlyopened its own café."
Write a response in which you discuss whatquestions would need to be answered in order to decide whether therecommendation is likely to have the predicted result. Be sure to explain howthe answers to these questions would help to evaluate the recommendation.
In this argument, the author claims that the Monarch Books shouldopen a café in its store by discontinuing the children’s book section toattract more customers and better compete with Regal Book. To support thisconclusion the author cites a most recent national census in which, childrenunder age ten tends to decrease in the percentage of the population. However,close scrutiny of the evidence reveals several logical flaws in the author’sclaim, as discussed below.
Firstly, the author unfairly considers that the space could be madefor the café by discontinuing the children’s book section. The Monarch Book ispopular because of its wide selection of books on all subjects and without thechildren’s book section, the Monarch Book would lose a particularly part ofcustomers who are interested in the children’s books. As a bookstore, theMonarch Book should pay more attention to enlarge its amount of books andimprove the environment to meet the customers.
Secondly, the recommendation to discontinue the children’s book sectionrelies on a most recent national census so that the author assumes that thechildren’s book would be less popular. Eventhough the national census has indicated the decline in the percentage of thepopulation under age ten, it can’t exactly demonstrate the actually populationsituation of children in this area. Additionally, the percentage of populationvaries all the time and we don’t even know what time the national census wasmade, so that the author cannot skimpily claim that the children’s book will beless popular.
Thirdly, the author commits the fallacy of assuming that justbecause Regal Book recently opened its own café, the Monarch Book has caused byit. However, the author provides no evidence that Regal Book attracted morecustomers after opened the café. What’s more, are these two bookstores locatedin the near location or in the same area? The author even fails to clearly citethe compatibility of them.
Inconclusion, the author’s claim cannot be taken seriously as it stands. To strengthenit, the author must provide the solid evidence (such as the accurate data orcustomer survey) that the Monarch Book can make a proper space to open a caféand which section should be chosen and the café really attracts more customersas well as improve the compatibility. To better evaluate the argument I need moreinformation about the customer’s reaction to the indoor café and provide adetailed survey about the Regal Book. |
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发表于 2012-5-6 18:54:30
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