marketing(PHD),急求定位

nana890104 · 发表于 2011-9-7 09:33:14

I want to pursue PHD to be a highly professional marketing researcher. But at the same I am frustrated by the high requirements for PHD at business school, and have little knowledge about the marketing-PHD application. Wish someone can give me some advices on which schools can I apply, thanks a lot！

These are some basic information about me:
Major: RUC, rural economics(not relevant to marketing)

Working experience: 1 year at marketing research company as project manager; 1 year at baidu as marketing analyst (Now).

GPA: 3.61(rank 1) (though the rank is ok, my GPA is nothigh)

TOFEL: 102(my speaking is poor)
Revised GRE: 560~660(verbal) 750~800(quantity)

Neither of my backgrounds mentioned aboveis strong. Thus, my expectation is not high. Are there some programs (focus on analysttrack, not communication or media management) appropriate for me? 3X!!!!

cocacoca · 发表于 2011-9-7 09:58:17

建议你先拿一些marketing的quant paper看看，是不是你说的喜欢的那样？
marketing有3个track, CB, quant, strategy
一般招生都是招CB和QUANT, 也有一些招strategy
CB喜欢psy+econ/stat背景的,也有communication背景的
quant喜欢econ+stat+math

nana890104 · 发表于 2011-9-7 10:20:41

cocacoca, 太有谢了~

在哪里能下到quant paper呢？那些刊物可以参考？

jangle · 发表于 2011-9-7 14:39:38

JMR forthcoming articles
http://www.marketingpower.com/AboutAMA/Pages/AMA%20Publications/AMA%20Journals/Journal%20of%20Marketing%20Research/jmr_recently_accepted.aspx
可以免费下载
挑quant的paper看

cocacoca, 太有谢了~

在哪里能下到quant paper呢？那些刊物可以参考？

-- by 会员 nana890104 (2011/9/7 10:20:41)

zjq407 · 发表于 2011-9-7 20:52:33

背景挺不错的,try quant marketing。

I want to pursue PHD to be a highly professional marketing researcher. But at the same I am frustrated by the high requirements for PHD at business school, and have little knowledge about the marketing-PHD application. Wish someone can give me some advices on which schools can I apply, thanks a lot！

These are some basic information about me:
Major: RUC, rural economics(not relevant to marketing)

Working experience: 1 year at marketing research company as project manager; 1 year at baidu as marketing analyst (Now).

GPA: 3.61(rank 1) (though the rank is ok, my GPA is nothigh)

TOFEL: 102(my speaking is poor)
Revised GRE: 560~660(verbal) 750~800(quantity)

Neither of my backgrounds mentioned aboveis strong. Thus, my expectation is not high. Are there some programs (focus on analysttrack, not communication or media management) appropriate for me? 3X!!!!

-- by 会员 nana890104 (2011/9/7 9:33:14)

ozncu · 发表于 2011-9-8 09:38:58

I also want the apply the marketing phd, the background is not as good as you, but if you want to talk together, send me notice on this system.

nana890104 · 发表于 2011-9-8 10:37:18

好的，谢谢

nana890104 · 发表于 2011-9-8 10:37:52

hi,有具体学校的项目推荐不？

marketing(PHD),急求定位

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