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Dear Future MBA:
On May 3-4, Professor Sean Meehan, IMD MBA Program Director, and Katty Ooms Suter, Director of Admissions and Career Services, will be in Shanghai. If you would like to learn more about the IMD MBA program but have not yet applied, we invite you to join them and IMD alumni for a special event where you can learn more about the IMD experience.
Professor Meehan will discuss his current research: “Simply Better – Winning and Keeping Customers by Delivering What Matters Most”. He argues that it is not the addition of unique gizmos or features that wins and keeps customers, but the steadfast delivery of the basics, such as products that actually work and reliable services that take place on time. Fresh company examples show how lasting competitive advantage comes not from being redically different, but from being ‘Simply Better’ at delivering what customers really want.
Specific details about the session:
Monday, 3 May
18:45 – 19:00 Registration
19:00 – 20:15 Professor Sean Meehan, Presentation and Q&A
20:15 Cocktails and networking
If you would like join us, please pre-register by completing the regitration form at http://www01.imd.ch/mba/visitsandevents/forumsrequest/index.cfm?date=3%20May%202004&location=Shanghai by Monday, 26 April.
We look forward to seeing you in Shanghai.
Janet Shaner Director, MBA Marketing
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发表于 2004-4-22 01:59:00
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