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The Right Fit for Georgetown
Admissions directors often look for MBA candidates who can show their compatibility with the B-school program. Georgetown University's Monica Gray agrees. She says she looks for fit, among other attributes, when selecting candidates for the full-time MBA program at Georgetown's McDonough School of Business (No. 30 in BusinessWeek's latest rankings), where she's admissions director.
Gray joined Georgetown in 1999 as associate director of admissions and became director in 2002. Before working at Georgetown, she was the director of marketing for the School of Political Management at George Washington University. She also has more than six years of experience as a consultant for clients in the public sector and with educational institutions. She has a bachelor's degree in business administration from Georgetown and a master's in management from the Kellogg Graduate School of Management at Northwestern University.
BusinessWeek Online reporter Mica Schneider spoke with Gray in Georgetown's admissions office on Dec. 5. Here's an edited transcript of their conversation:
Q: With application volume now lower at business schools [Georgetown had 1,963 applicants in 2003, vs. 2,900 the year before] is it an easier year for MBA hopefuls to get admitted to Georgetown's program? A:A: It's a good year for strong candidates to apply -- we're still seeing very strong candidates who have a good sense of where they're going. As long as the pool stays that way, we can build a strong class.
Candidates should not become careless. But they can look forward to closer interaction with the admissions office and with students. With fewer applicants, there are more opportunities to get a better sense of the Georgetown community -- including more one-on-one time with alumni who attend our events and forums.
Q: What type of students are you trying to attract to the MBA program? A:: We're looking for well-rounded students who have a broad understanding of world affairs and an understanding of the interconnectedness of all the activities of a nation, from politics to business.
In fact, a global business experience project is required of all Georgetown MBA students. It's an opportunity to travel to places such as Prague, Vietnam, Brazil, and China in the second year to work on a consulting project for a company. This program has attracted a lot of students.
Q: Where is Georgetown currently working to recruit more MBAs? A: Over the past several years, we've worked with partner schools to recruit in large cities in the U.S. For instance, we now have small fairs in Denver, Salt Lake City, Phoenix, Austin, [Texas], Houston, Cincinnati, Columbus, [Ohio], Kansas City, [Mo.], and elsewhere. We're seeing a proliferation of young professionals in these areas, with the growth of consumer products and technology companies in the Midwest. We've almost tripled the number of applicants coming from the Central and Midwestern states.
Most of our large MBA [recruiting] events are coastal, since the big markets are the easiest places to go and offer the largest concentrations of candidates.
Q: Which countries produce the most applicants for Georgetown? A: This season, we're getting a reasonable number from Korea and from Great Britain.
In previous years, Korea and China have sent the most applicants -- more than 100 each -- with Mexico, Argentina, Turkey, India, and Spain each sending dozens of applicants.
Q: Which areas outside of the U.S. are proving fertile new ground for MBA applicants? A: Eastern Europe has become a surprisingly promising area. Over the last several years, the number of events in Eastern Europe has increased, and there's a significant improvement in the candidate pool. Alongside other schools, we've held forums in Hungary, the Czech Republic, Poland, Greece, and Russia.
This year, students are also going to host Georgetown events in Tel Aviv and in Beirut.
Q: Female enrollment -- 30% of the class of 2005 -- has dipped slightly from 33% in 2002. What's your read on this population? A: In down economic and application years, the female population is one of the first to drop. Last year, applications from women were down for all B-schools. Our application pool didn't drop as much as those of other schools did. This fall, we see a slight increase in the number of women in the applicant pool, and it could be that we're going to see a higher percentage of women in the first and second rounds of MBA admissions.
Q: Of the 530 people Georgetown admitted in 2003 for a class of about 265, just 47% opted to enroll. Which schools is Georgetown losing students to? A: The University of North Carolina, New York University, Virginia, Duke, Michigan, Chicago, and Wharton. On the West Coast, we lose students to the University of California at Berkeley and to UCLA, as well as to Southern Cal.
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