雪城大学商学院新晋地又一STEM项目--MS in Marketing强势来袭
两年项目+3年OPT，给你最充分的美国就业保障。
更多MS in marketing的课程介绍请点击：https://whitman.syr.edu/pdf/MSM_OneSheet_Summer2017.pdf
MS in Marketing的项目介绍请点击：http://whitman.syr.edu/MSM.
MS in Marketing的招生要求请点击：http://whitman.syr.edu/MSM-admission.
或者关注我们的微信号 WhitmanSU, 直接与校园大使进行互动，得到最新的项目以及招生信息
同时，有关问题还可以直接发邮件询问商学院小秘：busgrad@syr.edu
本项目课程的大概简介如下：
1. M.S. in Marketing (STEM Designated)项目简介
Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies. The Master of Science in Marketing degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing.
The program consists of business foundation courses (nine credits), required marketing core courses (six credits), selective courses (six credits) and
electives (nine credits), for a total of 30 credits.
2. Application Requirements 招生要求
• Online application • Resume • One essay • 5 minute video interview • Two letters of recommendation • Transcripts (unofficial) • GMAT or GRE exam score (official) • English language exam* (official) • Admission interviews are performed at the discretion of the committee.
3. Application Deadlines 申请截止日期
Fall Admission Only: • November 30 - First Round • January 1 - Second Round • February 15 - Third Round (final international deadline) • April 19 - Fourth Round (final domestic deadline)
4.Program Curriculum 项目课程（30 Credits）
Business Foundation Courses (9 Credits)
• Economic Foundations of Business (1.5 credits)
• Understanding Financial Statements (1.5 credits)
• Accounting for Managerial Decisions (1.5 credits)
• Fundamentals of Financial Management (1.5 credits)
• Data Analysis & Decision Making (3 credits)
Marketing Core Courses (6 credits)
• Creating Customer Value (1.5 credits)
• Managing the Marketing Mix (1.5 credits)
• Seminar in Marketing Research (3 credits)
Marketing Core Selective Courses (6 Credits – Select 2 of 3)
• Strategic Brand Management (3 credits)
• Marketing Communications Strategy (3)
• Managing Innovative Products and New Ventures (3 credits)
Marketing Electives (9 Credits – Select 3)
• Marketing and the Internet (3 credits)
• Market Measurement and Analysis (3 credits)
• Special Topics
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发表于 2017-10-27 23:23:14
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