中欧国际工商学院启动2009MBA课程改革

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不错，开始关注学生创业了，和以往培养目标比有较大转变。来自中欧官网。

中欧国际工商学院启动2009MBA课程改革   2008-12-02 09:22:05

作为全球MBA排名第11位的国际商学院，中欧国际工商学院历来重视MBA课程的持续改进，在教学相关的各个环节不断追求创新，以更好的满足经济发展对人才的需求。2008年初，由中欧国际工商学院MBA学术主任白诗莉（Lydia Price）教授任主席，由MBA课程教授丁远，高岩，Per Jenster和Bill Parr组成的课程和学术计划委员会经过为期一年的准备，加之在校学生和招聘方的共同努力，2009年中欧MBA课程改革于2008年11月正式启动，并成为中欧MBA课程持续改进的又一个里程碑。 2009中欧国际工商学院MBA课程改革提议书 此次课程改革主要涉及以下五个方面： 1． 更多关注中国 中欧一直以来以植根于中国著称。中欧的课程既教授最前沿的国际商业领域的理论知识，又注重与中国实际的密切结合。从2009级学生开始，MBA的课程将增加如下内容： 1） 国际学生将必须通过基础中文考试以加强国际学生在就业方面的竞争力。申请时未学习过中文的申请人将被要求参加中文预备课程。 2） 中欧第一次将中国人力资源课程列为必修课，中欧毕业生将系统学习如何驾驭商业链条中最高难度的环节。 3） 《融入世界的中国》课程也将列入必修课学科，主要内容是在中国及与中国的商业往来中的经济，政治，文化和贸易等方面的议题。 4） 除此以外，学校将动用各方资源继续举行中国探索周，以紧凑的讲座形式探索解决当代中国经济环境中存在问题之良方。 2． 整合多领域课程 在商业中，最具挑战性的问题大多与跨领域有关。它要求管理者必须具备分析问题，解决问题及沟通的能力和技巧。改革后的中欧课程设置包括多个应用整合模块，并贯穿整个课程始终，帮助学生将课堂上所学的知识系统地用于解决商业中的实际问题。 3． 提倡创业学和企业家精神 企业家在中国经济的发展中起到了重要的作用。他们创建新的企业，或赋予现有企业以新的生机和活力。创业管理学由此而设置，内容包括企业家思维和管理技能等。中欧学生中无论已经创业的，或有创业规划的，都能从课程中受益。除了必修课，还有多门选修课，涵盖如何开办自己的企业及其涉及的多方内容。 4． 加强软性技能和分析能力 新增的基础模块强调了如何有效应用商业知识要求的技能，包括对文化，团队精神，领导力的理解和演讲的技巧，定量分析和数据分析在此模块中也有体现。通过掌握并提高这些技能，中欧的学生们可以更有效地将所学的知识应用到复杂的实际问题解决中去。   5． 提高课程安排的灵活性 第二年的课程安排可根据学生选修课和实习的具体时间来做调整，所以整个MBA学习时间将变为从18个月到20个月不等。选修课学分至少18分，上限可达36分。暑期实习为选修内容，学生们可自由选择，灵活地安排第二学年，做到更好地兼顾职业发展需要和兴趣方向。 2009级中欧MBA学生将成为此次课程改革的第一批受益者。经过此次课改，中欧的MBA课程将更紧密地与实际相结合，由此为毕业生的职业发展提供更强的助动力。 2009 programme Structure           In a global and constantly changing environment, business leaders must be equipped with extremely broad skills. They must be able to adopt both global and local perspectives, capable of dealing with complexitiy and change, and skilled at leading innovation. They must be able to communicate effectively with diverse stakeholders in order to generate a shared vision and enthusiasm for the firm’s activities.  By delivering a solid business training and encouraging independent thought, team collaboration and open communication, CEIBS provides its graduates with the essential tools for success in many career paths. The 68-credit full-time programme consists of compulsory courses totaling 45 credits, elective courses totaling 18 credits, and a group consulting project of 5 credits. It is designed to lay a solid foundation of management fundamentals, while providing the flexibility to tailor a programme that fits individual interests and career ambitions.  Students can choose to focus on general business management, or select one of two concentrations in Finance or Marketing respectively.  Furthermore, students have the option to take part in the school's impressive international exchange programme with the world's top-tier business schools, and/or to gather experience during a summer internship.  Cross-functional curriculum integration   The most challenging business problems cut across functional lines of responsibility.  To solve them, managers must be competent in cross-disciplinary analysis, solution generation and communication.  The new CEIBS curriculum includes several applied integration modules that require students to innovatively and systematically solve practical business problems using knowledge and skills they’ve acquired in earlier business courses.  The modules are spread throughout the MBA curriculum to reinforce and build upon each stage of learning.   China Focus One of CEIBS’ most significant features is its China focus. CEIBS teaches the most advanced international business theories while attaching great importance to the practical application of these skills in China.  Effective 2009, four new elements will be added to the MBA curriculum.  1) Basic Chinese language competency will be compulsory for foreign students in order to improve their marketability in China’s dramatically growing economy.   Those who do not speak Chinese when applying for admission will be required to attend a Chinese pre-course in the summer before MBA classes begin.  2) For the first time ever, China HR will be added to the list of compulsory courses so that CEIBS graduates are equipped to handle this most difficult aspect of managing in the Chinese marketplace.  3) Another new compulsory course is China Within the World, emphasizing important economic, political, cultural and trade issues that impact those who do business with and within China.  4) Finally, the school will dedicate significant resources to staging China Discovery Week ? an intensive lecture series that explores contemporary issues in China business.    Flexibility and Choice CEIBS new MBA curriculum gives you the flexibility to personally tailor the second year of your studies.  In the Fall of Year two you can choose to go on international exchange or stay in Shanghai to study with CEIBS professors.  You also have the option to complete the degree in 18 months or lengthen it to 20 months in order to pack in more study options.  You can decide to:  • Take as few as 18-credits of elective courses or as many as 36-credits.   • Spend the summer months participating in: • Elective courses • Employment Internship • Language Immersion, or • Break from studies to pursue personal goals By selecting from the various programme options you can determine both the length of your programme and its content and focus.                Teaching Methods           Although teaching methods vary by subject, lectures and case studies come alive thanks to our professors' extensive experience in the business world. Many cases are selected from top schools like Harvard                                                                                 Business                                                                                 School; others are taken from CEIBS’ own pool of China-specific cases written by faculty and staff of the Case Development Centre. In addition to mainstream textbooks, teaching materials are drawn from a variety of current sources such as academic journals, magazines, and videos. Some courses are delivered in formats like simulations, guest speeches, and seminars.               Language Courses           In the first academic year, a list of non-credit language courses are offered free of charge: Chinese French Spanish International students are required to learn Chinese and encouraged to take the Chinese Proficiency Test (also known as HSK) to facilitate their MBA study and future career in China. It is impractical to start a professional career in China without adequate Chinese language skills.

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据我观察，按模块教学最初是长江采用的，后来清华改革时分模块，这次中欧也采用了这种方式，可见大家对这种方式是很认可的。另外此前中欧对创业精神很少关注、教授对中国了解不深入，国际学生毕业后不能很好的融入中国，这些都是跟长江相比较的弱项。现在中欧着手进行改进，把长江的强项学来了，传统上的优势也没丢，不知长江方面有没压力。还有大家都很向往的麦肯锡和中欧签署合作协议，在MBA中影响应该是挺大的，估计长江也会很快有大动作的吧。

当然，改进是改进了，有些方面还是短期难以弥补的，比如说整体师资水平和毕业生团队精神、联系紧密度上，等等。中欧和长江各有优劣，都是中国顶级商学院，能够取长补短共同进步是最佳的局面。

顺便说一句，在管理学上，老师教我们进行优劣势分析，没有说只进行优势分析，可以忽视劣势。我看论坛上中长两方论战激烈甚至互相攻击，已经引起很多人包括我这种在观察进行选择的申请者的反感。我看以后可不可以换种方式，比如说各方只分析自己的弱项和对方的长项，看看哪一方分析得好？毕竟不能发现问题才是最大的问题嘛，得出结论后可以提供给校方。气量狭小、妒贤嫉能绝非大丈夫所为。O(∩_∩)O哈哈~，我也知道这样做几乎是不可能的，但是我真的不想再看见两方含沙射影甚者互相攻击了，说的不好听一点，影响心情。

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恩，是我太孤陋寡闻了，不过，我不是在为长江做宣传，以前的课程介绍形式上确实和今年不同。