以下是引用henryford在2008-2-24 16:38:00的发言: 第四题 介绍 quote content advertising(大概这个意思吧,记不太清楚了)
reading:some ads do it dishonestly, misleading 观众. lecture:举了电影广告的例子 a famous critic said sth like"brillient(?) actress does not ....the worst movie I've ever seen", but to promote the sales, the ad-ers quote it sth like a "brillient" movie. People see this ad, and go to watch it. 第六题 介绍innovation的两种type,一是intentional,为了解决specific need,举了eye glasses的例子,说人们以前需要两副眼镜分别看近处和远处,(之后又)invent bioglass([医]生物玻璃)只需要一幅就可以。二是accidental,举例为X-ray and some kide of medcine.
这题我笔记是记全了,但是没有时间来的及说清楚,特别是那副眼镜 |