3.18 独立 For a business to be successful, more money must be put in advertising.
With society developing fast, a growing number of people began to pursuit the success in money. Those businessmen all resorted to an evident method--advertisement without hesitation in order to expand their shares in the market, giving rise to the expansion of advertisements in various mediums. Well, whether more money invested into advertising benefits any kinds of business aroused much public attention.
To some extent, the issue is reasonable, because a large quantity of advertisements can make people know about the products and then have the desire to purchase them. Take Ford as an example.The time when Ford rises is not so rich and people couldn’t afford a car. One day, a wise idea struck Ford’s mind: advertisements that intended to emphasize the car is affordable can release people’s worries and inspire them to buy his products. The result is that when this advertisement was broadcasted, Ford soon started a brand-new era. As we can see, in this case, advertisements played an important role in the promotion of cars. However, does every business can rely on advertisements to achieve success? The answer is definitely no. The success in Ford can only prove that their advertisements were used in a right way.
First of all, if the products are well-known to the public, business should not depend on advertisements to increase their profits. The concept is a little abstract, let me give you an example to illustrate it. Apple is a famous corporation and almost all people in the world not only are familiar with but also trust in its products. As a result, it is not so urgent as other companies to put more money in advertising. On the opposite, what matters the most is the product itself. Provided that a new product appeared to the public, some people must buy it out of curiosity and tell other people. If the product is good, there is no doubt that it must sell well. In that way, business ought to invest more money on creation than advertising.
At the same time, when target consumer are steady and limited to an certain area , it is also a waste of money to invest more on advertising. Let me raise an example to break down this statement. A medicine manufacturer has produced this kind of product for a long time. Doctors and patients in this area has been familiar with it. Providing that the medicine manufacturer tries to increase its shares in the market, it should put more emphasis on decreasing the cost and price of the product, not advertisements.
To conclude, in modern world, advertisements are effective in promoting one’s products in some ways, but of course not all business can benefit a lot from advertisements.
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