The lecture apparently disputes the points illustrated in the reading material. According to the passage, it is unlikely for American companies do the same as many companies adopted new, ecplogically (ecologically) friendly practices in order to(是不是可以直接用to do呢) receive ecocertification for several reasons. However, yet none of them regared(regard) in the eye(eyes?) of the lecture.
First of all, the professor claims that American companies don’t(连写显得不正式,do not) treat all advertising as the same, they distiguish(distinguish)them between the places where it made(run-on). And American has a lot of confidence in independent agencies,(;)consumers are likely to inclinde(inclined) to wooden products by independent organization. In contrast, the reading passage points out that(those) American consumers are exposed to so much(such…that) advertising that they would not pay attention to the ecocertification label. So the lecture totally disagrees with the view made in the reading passage.
Second, the passage demonstrates that ecocertification wood will be more expensive than unecocertification wood because to earn ecocertification.(because+句子) In the lecture, the professor admits consumers certainly care about the price. But when the difference between two products is small, they do choose on factories other than price. Americans are becoming increasingly convinced of the value of protecting the environment.
Finally, the passage raises the issue that it is not convicing(convincing) that it(指代?)always make(makes) good business for American to keep up with development in the rest of world. The professor opposes to the writer's expectation. He asserts that US Wood companies concern what’s going on in the wood business internationally because of foreign competitors, and it is a good chance for the country to be interested in ecocertification, content that explicitly contradicts that passage. |