2014.4.19托福独立写作范文+解析（侃哥Kevin原创）

kevinxiekan

2014.4.19托福独立作文范文+解析

谢侃（侃哥Kevin）

题：Agree or disagree: for a business to succeed, it must putmore money in advertising.

*《侃哥Kevin4月机经预测及思路解析》已经于4.12命中两题（24和45题）、4.19命中1题（第七题），4月最后一场考试的同学可以参考：下载链接（在CD论坛上的下载量接近6000次）

题型分类：绝对题

论证角度：具象拆分

观点选择：让步

开头：不一定必须把钱花在广告上，至少还有其他两个花钱的方面。（话题引入+引起争议+明确立场）

It is universally acknowledged that modern people are living in the world full of advertisements, and these advertisemnts can take different forms such as billboards, TV commercials, radio programs and so on. With this phenomenon comes an interesting discussion: for a business to succeed, must it put more money in advertising? Opinions are divided to this topic and I believe that this claim is arbitrary and unilateral because there are at least two other important aspects in which the business can spend money to make itself successful.（87字）

中间段1：做好客户体验，赢得口碑。（主题句+说理论证+细节例子）

The first aspect that should be given attention is customer experience. It is because the best advertisement is probably making people hear why the business is worthwhile from their friends and relatives. This kind of promotion is called word-of-mouth which can be achieved through impressive customer experience. A good case in point is that a hot pot chain in China, Haidilao, has made a huge commercial success by improving its restaurant experience all the time. For example, in order to reduce customers' anxiety while waiting for tables, the restaurant even offers free manicures and shoe shines, which make customers impressed and willing to spread its name to others. （108字）

中间段2：颠覆式创新，引领市场。（主题句+说理论证+细节例子）

The second place that the business can invest is the innovation of the products. Innovation can successfully help the business get away from the intensive competitive market (which is also known as “red sea”) and create a “blue ocean”--a whole new market with much more profits. Apple Inc. is a perfect example to this theory. Prior to the first version of iPhone, almost all cellphones looked the same way with a physical keyboard and small size. It was iPhone's revolutionary design that help Apple gain an unprecedented attention and evoked customers' strong desire to purchase, leaving other competitors far behind. （101字）

让步段：当然，广告是商业获得成功的很重要的因素，好的广告有迅速扩大知名度的效果。但是说企业必须把钱花在广告上才能获得成功的说法无疑夸大了广告的作用，毕竟质量和服务才是最关键的因素。（承认“漏洞”+“堵漏”）

Admittedly, advertisements are indeed of great importance to a business' success, because in this age of eyeball economy, a business without advertisements is very likely to be buried in the sea of information. But the statement that the business must put more money in advertising for its success is no difference to exaggerating the function of advertisement. After all, advertisements are just supporting resources, and it is quality and service that are key factors. （74字）

结尾：重申观点，归纳理由/升华主题

In conclusion, in order to succeed, a business has many important aspects to spend money and advertisement is just part of them. A well-known Chinese entrepreneur once said that "I do hope my customers say this is really good product, rather than saying this is really a good advertisement". As a business that wants to achieve a long-term success, it should realize that there is always something more vital than advertising. （71字）

rainkle

谢谢分享