CKGSB MBA Silicon Valley (San Jose) Event

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With the explosion of China’s economy, a new energetic, innovative spirit is taking hold of how it invests for the future. China’s thriving entrepreneurial drive is transforming the models for starting a company and doing business. Already China’s investment in start-ups has created a new Silicon Valley in Beijing that is attracting the world’s leading companies and has become a magnet for innovators and entrepreneurs. This eruption of entrepreneurial creativity has unleashed unprecedented growth for the digital media and e-commerce industries, giving rise to China’s “Facebooks”,“Twitters”, and “EBays” nearly overnight. Chinese firms have moved from being imitators to innovators, creating a new class of Chinese start-up entrepreneurs and a host of new strategies for connecting, serving, and entertaining consumers. This sea change in China has opened the door to opportunity wide for a new generation of young entrepreneurs and innovators.

Join Prof. Sun Baohong, CKGSB’s Dean’s Distinguished Chair Professor of Marketing, in San Jose to take a look inside of this dynamic entrepreneurial marketplace, learn about the innovative business strategies that are emerging in China’s digital media and e-commerce industries, and discover how you can tap into the future of global business with CKGSB MBA, the world-class MBA program for China business.

Spaces are limited; register today to reserve your seat.

http://online.ckgsb.com/Events/Switch.aspx?id=343

Event Details

Date: March.25th, 2014

Time: 19:00 (Reception opens at 18:30) - 20:30

Location: Hyatt Place San Jose/Downtown

                       282 Almaden Blvd.

                       San Jose, CA 95113

Language: English

Maximum number of attendees: 50

Registration Cost: Free, but registration is required

Refreshments: Beverages and light snacks provided

Schedule

Time	Activity	Speaker
18:30-19:00	Welcome
19:00-19:10	CKGSB Introduction	CKGSB North America Representative
19:10-20:15	Start-Up China Lecture	Prof. Sun Baohong
20:15-20:30	Reception and Application Experience Sharing	Amber Chen, CKGSB MBA ‘14

Click Here to Register Now and Reserve Your Seat

http://online.ckgsb.com/Events/Switch.aspx?id=343

Special Lecture Speaker

Prof. Sun Baohong

Professor Sun Baohong is the Dean's Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs. She also directs CKGSB's Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University.

Prof. Sun also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer, and IBM. An active contributor to media discussions on current business issues, Prof. Sun's research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.