专业方向介绍系列之七: Marketing

lewis

尽管MBA 申请不象其它master program那样强调专业方向, 但由于每个申请人的工作背景和职业目标还是多有确定的取向的; B-School在录取人的特点上以及课程设置上也充分考虑到专业发展方向的问题. 下面继续给大家介绍B-School一般的专业课程设置.

lewis

For strategic decision makers in the private and public sectors, "marketing" describes a fundamental approach to general management decision making as well as a necessary set of business functions. Marketing is an important input to top management's choices of served markets, competitors, and portfolios of operating technologies. As such, the field of marketing is a valuable preparation for many types of management careers including consulting, entrepreneurial management, and line management. Because of its broad relevance, marketing is often chosen by students as part of a dual major, as well as a major in itself. The variety of courses offered by the marketing faculty has been designed to meet the needs of management generalists and those who choose either the marketing management or marketing research major areas.

lewis

Business Specialties: Marketing
(New! Ranked in 2002*)

1.  Northwestern University (Kellogg) (IL)
2.  University of Pennsylvania (Wharton)  
3.  Harvard University (MA)
4.  University of Michigan–Ann Arbor  
5.  Duke University (Fuqua) (NC)
6.  Stanford University (CA)
7.  Columbia University (NY)
8.  University of California–Los Angeles (Anderson)  
9.  University of California–Berkeley (Haas)  
  University of Chicago  
11.  Massachusetts Institute of Technology (Sloan)  
12.  Dartmouth College (Tuck) (NH)
13.  University of North Carolina–Chapel Hill (Kenan-Flagler)  
14.  Indiana University–Bloomington (Kelley)  
  New York University (Stern)  
  University of Florida (Warrington)  
  University of Texas–Austin (McCombs)  
18.  University of Southern California (Marshall)  
19.  University of Illinois–Urbana-Champaign  
20.  Emory University (Goizueta) (GA)
  Ohio State University (Fisher)  
  urdue University–West Lafayette (Krannert) (IN)
23.  Michigan State University (Broad)  
  University of Virginia (Darden)  
25.  University of Wisconsin–Madison  
26.  Carnegie Mellon University (PA)
  Cornell University (Johnson) (NY)

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