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pupujoe 发表于 2013-5-10 20:32 ![]()
不知道樓主對ms in customer intelligence and analytics這個專業了不了解耶!網路上基本找不到相關資訊
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你好,这个应该是隶属于 Marketing Department 的。说实话我也是第一次听说,但是看了一下 Lubin 网页上的介绍,应该是在 marketing 里侧重于市场分析的。因为现在说起来市场,已经不仅仅只是做广告那么简单了。要做市场调查,更要就收集回来的数据有个详细的分析,然后根据结果做决策。 我认为应该是比较有发展前景的一个专业。下面这个link有比较详细的介绍,我把课程也发给你看看。你可以点到每个课程里面去看看这些课都讲些什么。
http://www.pace.edu/lubin/ms-in-customer-intelligence-analytics
Customer Intelligence and Analytics MS Program and Courses (http://appsrv.pace.edu/lubin/curriculum/MScustomerintelligencecourses.html )
Degree Requirements
Preliminary Skills and Prerequisite Courses (0--6)
MBA 642 Marketing Management*
MBA 646 Data Analysis for Decision Making*
Core Courses (21)
MAR 673 Customer Intelligence
MAR 635 Business Research and Survey Methodology
MAR 644 Customer Relationship Management
MAR 664 Analysis for Marketing Decisions
MAR 649 E-Marketing OR MAR 675 Strategic Marketing Planning
MBA 679 Value Creation
MAR 692Q Research Project
Electives (3-9) CHOOSE 1-3
MAR 620 Customer and Organization Buying Behavior
MAR 640 Sales Management
MAR 643 Interactive and Direct Marketing
MAR 645 Advertising and Sales Promotion
MAR 654 Marketing of Services
MAR 660 New Product and Service Planning and Development
MAR 695 Marketing Internship
TOTAL CREDITS: 30-36
*MBA 642 and MBA 646 may be waived. Waiver is granted when a student receives a grade of B or better on two related UG courses. If waived, students will take up to 6 more credits in MAR depending on waiver.
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