20) The following is a memorandum from the business manager of a television station.
Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In thememorandum, the author describes that late-night news program change the time devotedto weather and local news over the past year. And they received complaints fromthe viewers and local businesses canceled their advertising contracts. Theauthor of the editorial conclude that they should restore the time devoted toweather and local news in order to attract more viewers of the program andavoid losing any further advertising revenues. However, close scrutiny of eachof these facts, reaveals that none of them lend credible support to the advice.
Firstly, the authorunfairly assumes that complaints from the viewers mean devoted less time toweather and local news reduces the attraction of the program and we shouldrestore the time devoted to weather and local news. However, the assumption isunwarranted. We have no idea how many people exactly do feel annoyed by thetime modulation. Perhaps there are only few people having complaints about itand most of the viewers feel good and adjusted to the time allocation. Even ifmost of the viewers complain about the program, it is entirely possible thatnot the less time devoted to weather and local news but other reasons, such asthe vulgar content, boring hosts and the out of style studios, make the viewersfeel uncomfortable. To strengthen the argument, the author should provide moreinformation on the numbers of viewers that have complaints on the program. Tobetter evaluate the argument, the author have to ruling out the other possiblereasons that may results of the complaints from the viewers. Secondly, the author believethat local bussinesses that used to advertise during the program canceling contractsis also because of less time devoted to weather and local news. As far as I amconcerned, the editorial provides no evidence to substantiate the assumption. Noexact statistics about contracts canceled by local businesses. If there is onlyfew cancels with local companies that have little influence on the programs, itis certainly not necessary to change the time arrangement. Imagine that a lotof contracts have been canceled, it still cannot conclude that time arrangementgive rise to the cancel. Financial crisis and change of businesses market,reasons like them from businesses themselves may be responsible to the contractcancel and have nothing to do with the time arrangement. In short, without betterevidence accounting for the exact statistics and real reasons for cancel, it isreasonable to question the advice raised by the author. To sum up, the authorfails to substantiate his claim that restore the time devoted to weather andlocal news will attract more viewers and avoid losing advertising avenues,because the evidence cited in the analysis does not lend strong support tp whatthe arguer maintains. If the argument had included the given factors ablve, itwould have been more thorough and logically accepted.
In thememorandum, the author describes that late-night news program change the time devotedto weather and local news over the past year. And they received complaints ，感觉这两句很诡异，按照你的意思，应该是不要句号的。 that complaints from the viewers mean devoted less time toweather and local news reduces the attraction of the program，你的谓语动词到底是哪一个？ 你的语言表达还不够，我的建议是时间充足的话，多注重提高下。最起码的是不要写错了句子，用错了单词，其次再是追求表达方式的灵活性。 然后关于文章的推理，我觉得第二段中其实有两点的，你可以分开写，不必挤在一起。 建议写之前啊，能在纸上列一个逻辑链，这个链条是单向的而且不交叉的，这样便于你自己清晰地组织思路，因为你会考虑自己的各个质疑点的先后顺序，以及是否交叉重复
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发表于 2012-4-26 13:58:12
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