Company Alpha buys free-travel coupons from people who are awarded the coupons by Bravo Airlines for flying frequently on Bravo airplanes.The coupons are sold to people who pay less for the coupons than they would pay by purchasing tickets from Bravo.This marketing of coupons results In lost revenue for Bravo.
To discourage the buying and selling of free' travel coupons, it would be best for Bravo Airlines to restrict the
Limiting the use of the coupons to those who earned them and their immediate families rewards passengers for flying the airline and encourages them to continue to do so while at the same time making the sale of the coupons useless.
28. Company Alpha buys free-travel coupons from people who are awarded the coupons by Bravo Airlines for flying frequently on Bravo airplanes. The coupons are sold to people who pay less for the couponsthan they would pay by purchasing tickets from Bravo. This marketing of coupons results in lost revenue for Bravo.
To discourage the buying and selling of free-travel coupons, it would be best for Bravo Airlines to restrict the
(A) number of coupons that a person can be awarded in a particular year (B) use of the coupons to those who were awarded the coupons and members of their immediate families (C) days that the coupons can be used to Monday through Friday (0) amount of timethat the coupons can be used after they are issued (E) number of routes on which travelers can use the coupons
Evaluation of a Plan Situation A company that buys and sells travel coupons reduces the revenue of an airline. The airline wants to discourage the tra de in coupons. Reasoning How can the airline discourage its customersfrom selling their coupons? Limiting the use of the coupons to those who earned them and their immediate families rewards passengers for flying the airline and encourages them to continue to do so while at the same time making the sale of the coupo ns useless.
A Limiting the number of coupo ns awarded a year doc s not hi ng to discourage their resale. B Correct. Thi s statement properly identifies a limitation that makes the sale of coupons useless while maintaining th e coupons' value as a reward. C Limiting the time of use to weekdays does not discourage resale and makes the coupons less valuable to the airline's customers. D Imposing a date by which the coupons must be used does not discourage resale and diminishes the coupons' value as a reward. E Restri ct ing the routes available docs not d iscourage resale but does reduce the coupons' value as a reward. The correct answer is B. 180
Limiting the use of the coupons to those who earned them and their immediate families rewards passengers for flying the airline and encourages them to continue to do so while at the same time making the sale of the coupons useless.
[Limiting the use of the coupons to those who earned them and their immediate families] rewards passengers for flying the airline and encourages them to continue to do so [while at the same time making the sale of the coupons useless].
Doing something rewards ... and encourages ... while doing something else.