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求思路, PREP模考里的AA

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楼主
发表于 2011-6-6 13:48:43 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
The following appeared as part of an article in the business section of a local newspaper.

Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers
some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight is durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.

不懂题在说什么。求大家帮忙。谢谢!
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沙发
发表于 2011-7-10 14:00:19 | 只看该作者
同不懂! ding..
板凳
发表于 2011-7-10 21:17:34 | 只看该作者
The following appeared as part of an article in the business section of a local newspaper.

Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers
some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight is durability and sleek lines, not its noisiness, and the ads typically have voice-overs or rock music rather than engine-roar on the sound track.

不懂题在说什么。求大家帮忙。谢谢!
-- by 会员 Miaoyu116 (2011/6/6 13:48:43)


X摩托公司在美国有70年的历史了。虽然有一家外国的公司模仿X公司的产品而且售价更低,但是吸引不了X摩托车的客户。有些客户反应该外国公司的产品没有X的特有的“噪音”。但是这种解释应该不正确,这种情况应该有其它解释,毕竟虽然该外国公司生产的产品声音小了点,但是价格却便宜很多。而且X的车在广告上宣传的特色只是耐用性和流畅的线条,并没有说关于声音的,而且即使说声音,也只是关于声过滤和摇滚乐,而没说引擎发动的噪音。
大概意思就是这样了,论点就是说一些客户的理由是错的,反驳的理由有两点,但是我也不知道这样的题目切入点在哪,同求解析。
地板
发表于 2011-7-11 11:48:26 | 只看该作者
记得在XDF上课的时候有一点是说“广告上不强调的不意味不重要”。

原因可能是:这种特有的“噪音”已经普遍被消费者认同,所以广告里不需再过多强调,毕竟一支广告的时间跟成本挂钩,时间越多花费越大,所以只能在有限的时间里展现一些其他不同于噪音的性能以便吸引更多的消费者,这样广告才能更effecive。

这题是挺晦涩的……不好入手……
5#
发表于 2011-7-13 17:40:38 | 只看该作者
记得在XDF上课的时候有一点是说“广告上不强调的不意味不重要”。

原因可能是:这种特有的“噪音”已经普遍被消费者认同,所以广告里不需再过多强调,毕竟一支广告的时间跟成本挂钩,时间越多花费越大,所以只能在有限的时间里展现一些其他不同于噪音的性能以便吸引更多的消费者,这样广告才能更effecive。

这题是挺晦涩的……不好入手……
-- by 会员 FireSherry (2011/7/11 11:48:26)



这是题库里的吗。如果考试时碰到这一题怎么办呀。只反驳一点好像不够啊!
6#
发表于 2011-7-13 18:56:53 | 只看该作者
也不能和汽车比吧~
7#
发表于 2011-7-14 09:25:17 | 只看该作者
同楼上
“After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well.”
不能用汽车的例子说摩托车~~
8#
发表于 2011-7-14 09:25:57 | 只看该作者
我PREP的时候遇到的就是这题………………………………………………
9#
发表于 2011-7-21 15:25:25 | 只看该作者
我也模考到这题
10#
发表于 2011-7-24 00:00:47 | 只看该作者
范文写了两三个理由 错误类比和广告内容不一定是顾客最关注内容 而且画外音或者rock music说不定正是暗示或模仿摩托车噪音 还有啥其他的理由么?
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