中大某本科生情况，申phd,各位前辈高人牛牛烦请多多指点

judydongxueni

以下是引用cgaboyma在2008-7-31 12:52:00的发言：

咱们管院还远没有全国前5

原来如此

judydongxueni

考g要去gmat版咨询

恩,那个ufl的老师是美国人么?

你问问他申请ufl都要做什么特别的准备打听下他的口风.如果他很热情那就有一点希望.否则当时就是随便和你说说玩玩.客套这种事情不独中国人会的

其他的学校除非他给你铺路找他的朋友或者熟人,否则top20基本没戏

yixiwei

恩，很有道理，谢谢啦！！～～

帮助很大啊，我晚点就去发email给他，他是美国人。

那如果申top20的硕士呢？积累一定的研究背景之后再转成phd？有没有这种可能呢？

谢谢啦～

kndx5

I would say your chance is kind of slim in top 20. First, most business schools in top 20 do not recruit students with only bachelor background directly from China, almost all Chinese students accepted graduated from Tsinghua, PKU, Fudan or some school in the same level. Ranking of your department in China does not mean a lot. Second, your interest is brand building, which is more managerial or marketing strategy oriented research. Most students working on this field are native speakers. Meanwhile, people focus more on customer level euqity research rather than brand level equity. PSU is a good place, Gary Lilien is there, but the guys who direct the phd program have their own research interests. I know a person who is also interested in Strategy work got rejected even without an interview and that person went to a top 5 program. Third, the reference letter will help, but not a lot,since you do not have any research exprience under his direction.

jasoncaoyi

北美的marketing专业主要有两个大的研究方法，一个是quantitative，一个是psychology；research interest只是一个研究的领域，但是方法只有这两种。比如LZ所言的brand building方向，你是想从quantitative入手？还是psychology入手？research methodology完全不同。quantitative从数学模型入手研究，非常抽象理论；psychology从问卷调研出发，统计学角度出发，基本就是statistical inference这门课的方法做基础；不瞒LZ，北美top20的B-school，quantitative一般喜欢要本科应用数学或者CS出身的学生，一般都至少要master以上；psychology一般肯定要本科心理学出身的学生…… 至于LZ的背景申请会有怎样结果不太清楚，但北美的情况大致如上所述。建议LZ潜心研究一下marketing PhD究竟学什么，怎么学，再定夺application事宜不迟！ 祝好运！

joysource

LZ别执着你的学院排第五还是第六，这都是不可抗因素

有这么好的推荐本来就可以给你加不少分，just go ahead and try.

kndx5

Most of what 16 floor said are wrong.

syrinxyin

大大好强~~

我下学期大二，向你学习啦~