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求AA125思路

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楼主
发表于 2007-10-5 12:42:00 | 只看该作者

求AA125思路

125. The following appeared as part of the business plan of the Capital Idea investment firm.

“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”

highlight部分如何攻击呢?我觉得挺有道理的,现在时下不正流行吗?

说让利了就不会增加利润了;说人们一般去了前2家就不去第3家,比较苍白;说还有别的办法,比之有效,如让他们提高服务质量?

请教!

沙发
 楼主| 发表于 2007-10-5 14:38:00 | 只看该作者

是不是,比萨,剧场,高尔夫消费层次不一样。小穷老百姓买了个比萨,看了场电影,拿了优惠券去打高尔夫,却发现,即使优惠了,也不能承受。

欢迎多多思路来帮忙。谢谢。

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