以下是引用mba3000在2007-4-11 20:25:00的发言:I believe Dean Xiang wants to lead CKGSB to become a better business school and build that based on what practitioners, students, and academicians need in China. He wants people to think in the big picture, in the long term. That is why he stresses doing your job using your mind, heart, and soul. Ranking could be misleading and misguide the energy of the deans of business schools. Take FT for example, they put 20% of the weight on faculty strength. out of this 20%, 10% of the weight is on internationalization, 5% on teaching and another 5% on faculty research. CKGSB wants to build a research school and hire faculty whose research is highly respected. If CKGSB pursues FT ranking as a goal, then it has to change its strategg, which is not what Dean Xiang wants. Using the same rationale, Harvard, Wharton have pulled out of participating in Business Week ranking or refuse to provide data to them. The utlimate goal is to build CKGSB to become a top business school in people's mind. Ranking is secondary and a derivative of that. If participation in ranking sidestep CKGSB from its main focus, then CKGSB should not participate. On the other hand, if participation in ranking helps, then CKGSB should. It is a judgement call. Right now, ranking does not help CKGSB based on the following views according to Dean Xiang. The point I want to make is, put you in the shoes of top applicants, imagine what challenges they have when they have to come up with a short-listed bschools for action/application, and figure out what they have gone through to make that decision. I believe ranking plays an important role here: no many applicants are experts in MBA education, and they believe the quality of an MBA program just because of the ranking place. Please remember, a lot of nice, decent programs are in it, and they want to see their would-be programs are among them. What I am talking about is marketing, and the resultant quality of student body. Each MBA program is unique, and meanwhile it share sth in common with others. That is why they share one common name -bschool. If the top quality appilcants cannot understand the logic CK believes in, CK may find hard to be among ranks in top bschools. In this sense, raking is the cost any bschool has to pay. In fact, I do not believe CK cannot make a perfect balance between high quality of education and marketing. That is real problem? ??????? |