长江香港科大:营销

newboyss

长江: 正教授1 名, 长江: 蒋炯文, 总前三篇引用次数: 268, 平均,268 科大:正教授,7名 ,总前三篇引用次数 1695: , 平均,242     Head/Chair Professor	Prof	Wilfried R R VANHONACKER	mkwvan
Departmental Secretary	Miss	Grace M Y Chan	mkgrace
Chair Professor	Prof	Gerald J GORN	mkgorn
Chair Professor	Prof	Rami ZWICK	mkzwick
Professor	Prof	Jaideep SENGUPTA	mkjaisen
Visiting Professor	Prof	Arieh GOLDMAN	mkgold
Visiting Professor	Prof	Yigang PAN	ypan
Visiting Professor	Prof	Robert S WYER	mkwyer
Adjunct Professor	Prof	Jeongwen CHIANG	mkchiang
Adjunct Professor	Prof	Amnon RAPOPORT	mkamnon
Associate Professor	Prof	Rashmi ADAVAL	mkadaval
Associate Professor	Prof	Kristiaan HELSEN	mkhel
Associate Professor	Prof	A V MUTHUKRISHNAN	mkmuthu
Assistant Professor	Prof	Maria GALLI	mkgalli
Assistant Professor	Prof	Liang GUO	mkguo
Assistant Professor	Prof	Anirban MUKHOPADHYAY	mkmukhop
Assistant Professor	Prof	Inseong SONG	mksong
Assistant Professor	Prof	Yi XIANG	yixiang
Assistant Professor	Prof	Ying ZHAO	mkyzhao
Assistant Professor	Prof	Rongrong ZHOU	mkrrzhou

Entering China: an unconventional approach. - 每组 2 个 »
W Vanhonacker - ncbi.nlm.nih.gov
   
Conventional wisdom has it that the best way to do business in China is through an equity joint venture (EJV) with a
well-connected Chinese partner. But pioneering companies are starting a trend toward a new way to enter that market: as
a wholly foreign-owned enterprise, or WFOE. ...
   
被引用次数：67 - 相关文章 - www.ncbi.nlm.nih.gov/entrez/query.fcgi%3Fcmd%3DRetrieve%26db%3DPubMed%26list_uids%3D10165447%26dopt%3DCitation+w+vanhonacker" target="nw">网页快照 - 网页搜索
  

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share … - 每组 3 个 »
BJ Bronnenberg, V Mahajan, WR Vanhonacker - Journal of Marketing Research, 2000 - extenza-eps.com
   
*Bart J. Bronnenberg is Assistant Professor of Marketing, University of California, Los Angeles (e-mail:
bbronnen@anderson.ucla.edu). Vijay Mahajan is John P. Harbin Centennial Chair in Business, University of Texas at Austin
(e-mail: vmahajan@mail.utexas.edu). Wilfried R. ...
   
被引用次数：43 - 相关文章 - 网页搜索
  

Limited Choice Sets, Local Price Response and Implied Measures of Price Competition - 每组 2 个 »
BJ Bronnenberg, WR Vanhonacker - Journal of Marketing Research, 1996 - JSTOR
   
... Wilfried Vanhonacker is Professor of Marketing, University of Science and Technology,
Hong Kong, and INSEAD, France.The authors thank Susan M. Broniarczyk ... REFERENCES Alba,
Joseph W., J. Wesley Hutchinson, and John G. Lynch (1991), "Memory and ...
   
被引用次数：35 - 相关文章 - 网页搜索
  

Gerald gorn

The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach - 每组 2 个 »
GJ Gorn - Journal of Marketing, 1982 - JSTOR
   
...
   Gerald J. Gorn. Journal of Marketing, Vol. 46, No. ...
   Gerald J. Gorn The Effects of
Music In Advertising On Choice Behavior: A Classical Conditioning Approach OMMERCIALS
typically contain both product specific information and background features ...
   
被引用次数：87 - 相关文章 - 网页搜索
  

Happy and Sad TV Programs: How They Affect Reactions to Commercials - 每组 3 个 »
ME Goldberg, GJ Gorn - The Journal of Consumer Research, 1987 - JSTOR
   
THE JOURNAL OF CONSUMER RESEARCH388 When something positive happens to a person, that per- son thinks about the event
and feels good. To think about an event means that information about the event is ac- tivated in memory. The activation
may then spread or prime linked material in memory. In ...
   
被引用次数：59 - JZIThEaYUYJ:scholar.google.com/" target="nw">相关文章 - 网页搜索
  

Behavioral Evidence of the Effects of Televised Food Messages on Children - 每组 3 个 »
GJ Gorn, ME Goldberg - The Journal of Consumer Research, 1982 - JSTOR
   
...
   Gerald J. Gorn. Marvin E. Goldberg. ... Behavioral Evidence of the Effects of Televised
Food Messages on Children GERALD J. GORN MARVIN E. GOLDBERG* Two weeks of daily
exposure to televised food and beverage messages at a summer camp altered five ...
   
被引用次数：46 - 相关文章 - 网页搜索
  
rami zwick

Comparison of five rules for determining the number of components to retain
WR ZWICK, WF VELICER - Psychological bulletin, 1986 - cat.inist.fr
   
Comparison of five rules for determining the number of components
to retain. WR ZWICK, WF VELICER Psychological bulletin 99:33,
432-442, American Psychological Association, 1986.
被引用次数：258 - 相关文章 - 网页搜索
  

Anonymity versus Punishment in Ultimatum Bargaining
E BOLTONGARY, R ZWICK - Games and economic behavior, 1995 - ideas.repec.org
   
If you experience problems downloading a file, check if you have the proper application to view it first. Information
about this may be contained in the File-Format links below. In case of further problems read the IDEAS help file. Note
that these files are not on the IDEAS site. Please be ...
   
被引用次数：182 - 相关文章 - 网页快照 - 网页搜索
  

The client satisfaction questionnaire. Psychometric properties and correlations with service …
CC Attkisson, R Zwick - Eval Program Plann, 1982 - ncbi.nlm.nih.gov
   
An 18-item version of the Client Satisfaction Questionnaire (CSQ-18) was included in an experimental study of the
effects of pretherapy orientation on psychotherapy outcome. The psychometric properties of the CSQ-18 in this study were
compared with earlier findings. In addition, the ...
   
被引用次数：103 - 相关文章 - www.ncbi.nlm.nih.gov/entrez/query.fcgi%3Fcmd%3DRetrieve%26db%3DPubMed%26list_uids%3D10259963%26dopt%3DCitation+r+zwick" target="nw">网页快照 - 网页搜索
  

jaideep sengupta

All Cues are not Created Equal: Obtaining Attitude Persistence under Low-Involvement Conditions - 每组 3 个 »
J Sengupta, RC Goodstein, DS Boninger - The Journal of Consumer Research, 1997 - JSTOR
   
...
   Jaideep
   Sengupta. Ronald C. Goodstein. David S. Boninger. The Journal of Consumer
Research, Vol. 23, No. ...
   Jaideep
   Sengupta is assistant professor of marketing and Wei
Lun Fellow at the School of Business and Management, Hong Kong Univer- sity ...
   
被引用次数：36 - CTyhHqGPpUJ:scholar.google.com/" target="nw">相关文章 - 网页搜索
  

Effects of Inconsistent Attribute Information on the Predictive Value of Product Attitudes: Toward a … - 每组 3 个 »
J Sengupta, GV Johar - Journal of Consumer Research, 2001 - journals.uchicago.edu
   
This article examines the effects of evaluative inconsistencies in product attribute information on the strength of the
resultant attitude, as manifested in its predictive ability. The existing literature makes opposing predictions
regarding the effects of information inconsistency on ...
   
被引用次数：12 - 相关文章 - 网页搜索
  

Additivity Versus Attenuation: The Role of Culture in the Resolution of Information Incongruity - 每组 7 个 »
JL Aaker, J Sengupta - Journal of Consumer Psychology, 2000 - Lawrence Earlbaum
   
... The Role of Culture in the Resolution of Information Incongruity AAKER AND SENGUPTA
RESOLUTION OF INFORMATION INCONGRUITY Jennifer L. Aaker Department of Marketing
University of California, Los Angeles Jaideep
   Sengupta Department of Marketing ...
   
被引用次数：10 - Hu3NM-zmXEJ:scholar.google.com/" target="nw">相关文章 - 网页搜索
  

pan yigan

Influences on Foreign Equity Ownership Level in Joint Ventures in China. - 每组 4 个 »
Y Pan - Journal of International Business Studies, 1996 - questia.com
   
An important issue facing firms about to enter into an equity joint venture (EJV) located in a developing country is the
equity ownership level. While this issue is certainly not a new one, there has been a renewed interest lately, partly
due to the emergence of new paradigms and research ...
   
被引用次数：89 - 相关文章 - 网页搜索
  

The Hierarchical Model of Market Entry Modes - 每组 5 个 »
Y Pan, DK Tse - Journal of International Business Studies, 2000 - questia.com
   
In this study, we propose and test a hierarchical model of market entry modes. Entry modes can first be viewed as
equity-based versus nonequity-based. Within equity-based modes, the choice is between wholly owned operations and equity
joint ventures, while within non-equity-based modes, ...
   
被引用次数：64 - 相关文章 - 网页搜索
  

How MNCs Choose Entry Modes and Form Alliances: The China Experience - 每组 3 个 »
DK Tse, Y Pan, KY Au - Journal of International Business Studies, 1997 - questia.com
   
How firms enter foreign markets has been a topic of strong interest to researchers in international business and
marketing (eg, Agarwal and Ramaswami [1992]; Gatignon and Anderson [1988]). While there is a rich literature on this
topic, a number of aspects remain unexplored. First, ...
   
被引用次数：63 - 相关文章 - 网页搜索 - 图书馆搜索

arieh goldman

The Auditor-Firm Conflict of Interests: Its Implications for Independence
A Goldman, B Barlev - The Accounting Review, 1974 - JSTOR
   
.page { padding: 1em; } The Auditor-Firm Conflict of Interests: Its Implications
for Independence. Arieh
   Goldman. Benzion Barlev. The Accounting Review, Vol. 49,
No. 4, 707-718. ...
   Arieh
   Goldman and Benzion Barlev are at the School of Business ...
   
被引用次数：40 - 相关文章 - 网页搜索
  

Determinants for Search of Lower Prices: An Empirical Assessment of the Economics of Information … - 每组 3 个 »
A Goldman, JK Johansson - The Journal of Consumer Research, 1978 - JSTOR
   
...
   Arieh
   Goldman. JK Johansson. ... Dec., 1978. Determinants of Search for Lower Prices:
An Empirical Assessment of the Economics of Information Theory ARIEH
   GOLDMAN JK
JOHANSSON* The usefulness of the economics of information framework for the explanation ...
   
被引用次数：26 - 相关文章 - 网页搜索
  

Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary Boundaries
A Goldman - Journal of Marketing Research, 1979 - JSTOR
   
Publishing Activity in Marketing as an Indicator of Its Structure and Disciplinary
Boundaries. Arieh
   Goldman. ...
   ARIEH
   GOLDMAN* An analysis of the nature of sources cited
by authors of articles published in the JMR and JM yields insight into the ...
   
被引用次数：19 - 相关文章 - 网页搜索
  

robert wyer

[引用] The role of category accessibility in the interpretation of information about persons: Some … TK Srull, RS Wyer - Journal of Personality and Social Psychology, 1979          被引用次数：195 - 相关文章 - 网页搜索         Person memory and judgment. - 每组 3 个 » TK Srull, RS Wyer Jr - Psychol Rev, 1989 - ncbi.nlm.nih.gov          Two general types of information about a person are considered in this article: One pertains to specific behaviors a person has manifested, and the other refers to more abstract personality dispositions or behavioral tendencies. A theoretical model of person memory that incorporates ...          被引用次数：156 - 相关文章 - www.ncbi.nlm.nih.gov/entrez/query.fcgi%3Fcmd%3DRetrieve%26db%3DPubMed%26list_uids%3D2648446%26dopt%3DCitation+RS+WYER" target="nw">网页快照 - 网页搜索         Human cognition in its social context. - 每组 3 个 » RS Wyer Jr, TK Srull - Psychol Rev, 1986 - ncbi.nlm.nih.gov          Human cognition in its social context. Wyer         RS Jr, Srull TK. MeSH Terms: Cognition*; Human; Mental Recall; Social Behavior*; Social Environment*; Support, US Gov't, Non-PHS; Support, US Gov't, PHS. Grant Support: R01 MH38585/MH/NIMH. PMID: ...          被引用次数：105 - 相关文章 - www.ncbi.nlm.nih.gov/entrez/query.fcgi%3Fcmd%3DRetrieve%26db%3DPubMed%26list_uids%3D3749400%26dopt%3DCitation+RS+WYER" target="nw">网页快照 - 网页搜索

[此贴子已经被作者于2006-11-27 14:16:23编辑过]

frankleizhang

Thanks for sharing.