长江中欧教授大比拼: 营销学

newboyss

长江: 蒋炯文, 赵昊, 总前三篇引用次数: 317, 平均,159

中欧: Atuahene-Gima, Kwaku, zhou dongsheng, lydia price, willem burgers, liang neng, 总前三篇引用次数: 457, 平均,92

蒋炯文

The Decomposition of Promotional Response: An Empirical Generalization - 每组 13 个 »
DR Bell, J Chiang, V Padmanabhan - Marketing Science, 1999 - JSTOR
   
The Decomposition of Promotional Response: An Empirical Generalization. David R.
Bell. Jeongwen
   Chiang. V. Padmanabhan. Marketing Science, Vol. 18, No. ... J. Marketing
Res. 29 (May) 201-215. Chiang, Jeongwen. 1991. A simultaneous approach to the ...
   
被引用次数：139 - 相关文章 - 网页搜索
  

A Simultaneous Approach to the Whether, What and How Much to Buy Questions
J Chiang - Marketing Science, 1991 - JSTOR
   
...
   Jeongwen
   Chiang. Marketing Science, Vol. ... 4, Fall 1991 Printed in USA A SIMULTANEOUS
APPROACH TO THE WHETHER, WHAT AND HOW MUCH TO BUY QUESTIONS JEONGWEN
   CHIANG University
of Rochester Consumer's purchase decisions of whether to buy, what to ...
   
被引用次数：94 - 相关文章 - 网页搜索
  

Markov chain Monte Carlo and models of consideration set and parameter heterogeneity - 每组 3 个 »
J Chiang, S Chib, C Narasimhan - Journal of Econometrics, 1999 - ideas.repec.org
   
If you experience problems downloading a file, check if you have the proper application to view it first. Information
about this may be contained in the File-Format links below. In case of further problems read the IDEAS help file. Note
that these files are not on the IDEAS site. Please be ...
   
被引用次数：35 - 相关文章 - 网页快照 - 网页搜索
  

 赵昊

Production-Inventory Systems with Unreliable Machines - 每组 2 个 »
M Berg, MJM Posner, H Zhao - Operations Research, 1994 - JSTOR
   
112 / BERG, POSNER AND ZHAO ways. This structure seems to be useful in providing insight into the problem as a whole and
in clarifying the interrelations within the spectrum of model vari- ations. Moreover, results for other models can some-
times be obtained from those of the core model once ...
   
被引用次数：21 - 相关文章 - 网页搜索
  

Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model - 每组 8 个 »
H Zhao - Marketing Science, 2000 - extenza-eps.com
   
Abstract The objective of this paper is to investigate the firm’s optimal advertising and pricing strategies when
introducing a new product. We extend the existing signaling literature on ad- vertising spending and price by
constructing a model in which advertising is used both ...
   
被引用次数：16 - 相关文章 - 网页搜索
  

Advertising Spending and Perceived Quality - 每组 4 个 »
S Moorthy, H Zhao - Marketing Letters, 2000 - Springer
   
In this paper we examine the relationship between advertising spending and perceived product quality. The questions we
ask are: Does a product's advertising spending in¯uence consumers' perceptions of its quality? If so, does the effect
remain even after accounting for objective quality, ...
   
被引用次数：12 - 相关文章 - 网页搜索
  

中欧: Atuahene-Gima, Kwaku, zhou dongsheng, lydia price, willem burgers, liang neng

Atuahene-Gima, Kwaku;

An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A … K Atuahene-Gima - Journal of Product Innovation Management, 1995 - ingentaconnect.com          Kwaku Atuahene-Gima addresses this research need in a study of 275 Australian firms. In addition to exploring the relationship between market orientation and new product development activities and performance, his study examines the effects of environmental conditions and product ...          被引用次数：109 - 相关文章 - 网页搜索         Market Orientation and Innovation - 每组 2 个 » K Atuahene-Gima - Journal of Business Research, 1996 - ingentaconnect.com          The relationship between market orientation and innovation, particularly product newness, has been debated for decades. We report an empirical study of 158 manufacturing and 117 services firms in Australia to examine the influence of market orientation on innovation characteristics and ...          被引用次数：105 - 相关文章 - 网页搜索         Differential potency of factors affecting innovation performance in manufacturing and services firms … - 每组 3 个 » K Atuahene-Gima - Journal of Product Innovation Management, 1996 - Blackwell Synergy          Whether or not industrialized nations are experiencing a fundamental shift from a manufacturing- to a service-based economy may be a matter of debate. However, the service sector is clearly growing at an explosive rate, particularly in comparison with manufacturing. With this in mind, we ...          被引用次数：37 - 相关文章 - 网页搜索

Lydia Price

A Cross-Cultural Study of Interpersonal Information Exchange. - 每组 5 个 »
N Dawar, PM Parker, LJ Price - Journal of International Business Studies, 1996 - questia.com
   
An obvious target in the search for global segments is the well-educated, cosmopolitan individual who travels, studies
and/or conducts business in more than one country. Such persons tend to speak more than one language, shop in
international department stores, read internationally ...
   
被引用次数：28 - 相关文章 - 网页搜索 - 图书馆搜索
  

Using Meta-Analysis Results in Bayesian Updating: The Empty-Cell Problem - 每组 3 个 »
WR Vanhonacker, LJ Price - Journal of Business & Economic Statistics, 1992 - JSTOR
   
430 Journal of Business & Economic Statistics, October 1992 advertising-response parameter in the new sales-response
study. Specifically, the prior value b02 = zo could be obtained, where zo is a row vector describing the profile of the
new study in terms of the design variables con- tained ...
   
被引用次数：10 - 相关文章 - 网页搜索 - 图书馆搜索
  

A cross-cultural study of interpersonal information seeking and giving behavior
N Dawar, P Parker, LJ Price - cat.inist.fr
   
A cross-cultural study of interpersonal information seeking and giving
behavior. Niraj Dawar, Philip Parker, Lydia J Price.
被引用次数：1 - 相关文章 - 网页搜索 - 图书馆搜索
  

Willem burgers

A theory of global strategic alliances: The case of the global auto industry - 每组 2 个 » WP Burgers, CWL Hill, WC Kim - Strategic Management Journal, 1993 - JSTOR          .page { padding: 1em; } A Theory of Global Strategic Alliances: The Case of the Global Auto Industry. Willem P. Burgers. Charles WL Hill. W. Chan Kim. Strategic Management Journal, Vol. 14, No. 6, 419-432. Sep., 1993. Strategic Management Journal ...          被引用次数：63 - 相关文章 - 网页搜索         [引用] The many faces of multi-firm alliances: lessons for managers P Hwang, WP Burgers - California Management Review, 1997          被引用次数：18 - 相关文章 - 网页搜索         Apprehension and Temptation: The Forces against Cooperation - 每组 3 个 » P Hwang, WP Burgers - Journal of Conflict Resolution, 1999 - jcr.sagepub.com          ... THE FORCES AGAINST COOPERATION PETER HWANG Department of Management of Organizations Hong Kong University of Science & Technology WILLEM P. BURGERS China Europe International Business School The influences of trust and time horizon on the ...          被引用次数：3 - 相关文章 - 网页搜索

Zhou, Dongsheng

建议： 可直接输入拼音， Google会自动提示最符合的中文关键词 [细节]

Strategic Trade Policy with Endogenous Choice of Quality and Asymmetric Costs - 每组 8 个 »
D Zhou, BJ Spencer, I Vertinsky - 2000 - NBER
   
... quality country. Dongsheng
   Zhou Barbara J. Spencer Faculty of Business Faculty of
Commerce ... 1990:144]). Korea has also encouraged product qualityimprovement in some
sectors, while, as part of the so called “Northern strategy”, it has also subsidized ...
   
被引用次数：34 - 相关文章 - 网页搜索 - 图书馆搜索
  

[引用] Twenty years of research on marketing in China: A reviewand assessment of journal publications
O Ming, D Zhou, N Zhou - Journal of Global Marketing, 2000
   
被引用次数：1 - 相关文章 - 网页搜索
  

FIRM HETEROGENEITY AND COMPETITIVE DYNAMICS IN ALLIANCE FORMATION
SHO PARK, D ZHOU - The Academy of Management Review, 2005 - Academy of Management
   
...
   DONGSHENG
   ZHOU China Europe International Business School ... Park and Zhou
   ... Although there
are differences in response timing and decision flexibility between alliances and
other types of strategic decisions, such as marketing campaigns or market ...
   
被引用次数：2 - 相关文章 - 网页搜索
  

liang neng

Importer Behavior: The Neglected Counterpart of International Exchange - 每组 2 个 » N Liang, A Parkhe - Journal of International Business Studies, 1997 - JSTOR          ...         Neng         Liang is an Associate Professor of International Business in the Department of Strategic and ... and Stump 1996; Mummalaneni, Dubas and Chao 1996; Deng and Wortzel 1995; Liang 1995; Thorelli ... studies, such as Aulakh and Kotabe's [1993] evaluation ...          被引用次数：19 - 1gQUGKxzNMJ:scholar.google.com/" target="nw">相关文章 - 网页搜索 [引用] Beyond Import Substitution and Export Promotion: A New Typology of Trade Strategies N Liang - Journal of Development Studies, 1992 被引用次数：16 - 相关文章 - 网页搜索         Soliciting unsolicited export orders - 每组 3 个 » N Liang - European Journal of Marketing, 1995 - emeraldinsight.com         Neng         Liang Sellinger School of Business and Management, Loyola College in Maryland, Baltimore, USA Introduction Just as an effective marketing strategy must be built on a grounded knowledge of buyer behaviour, formulating successful export ...          被引用次数：11 - 相关文章 - 网页搜索

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