[讨论]marketing research methods

爱睡觉的猫 · 发表于 2006-11-2 09:48:00

what kinds of research methods in marketing appear to be the most popular in some professional research investigation? such as surveys, interviews, statistics, ethnography,database.,ecperiments ,archives....

I am a little confused about the distinction between database and statistics....

而且我觉得这个应该分情况吧,在研究消费者行为时候什么方式比较受欢迎,在研究品牌的时候什么方式受欢迎....不知道想的对不对, 还没有找到相关的JOURNAL....大家来讨论讨论下吧,谢谢因为这学期刚学习研究方法这门课,所以了解不多,想听听大家的看法

thank you so much

sm1 · 发表于 2006-11-2 21:22:00

you can find Journal of Consumer Research, a top tier journal of marketing. European Journal of Marketing is also a good one. Experiment and survey are the most popular method for data collection. Regression, ANOVA, structural equation modeling are the most popular statistical methods for data analysis.

爱睡觉的猫 · 发表于 2006-11-3 06:01:00

谢谢

我在想要写一篇关于研究方法的论文,不是要去收集各个领域的文章,来证明哪个更流行?

题目本身就有问题,没有说在MARKETIGN领域里最流行的吧? 应该是在MARKETGIN 各个细分的领域比较受欢迎的方法才对吗?

sm1 · 发表于 2006-11-4 01:45:00

What are your research question and research gap?

爱睡觉的猫 · 发表于 2006-11-4 12:00:00

这个就是个论文题目.所以有些迷糊就上来问问~~

sm1 · 发表于 2006-11-4 22:37:00

Try to ask a small but important question based on the research gap in the past. Your research question shows that you are immature at doing research.

爱睡觉的猫 · 发表于 2006-11-25 21:51:00

我准备把题目缩小到CONSUMER BEHAVIOR RESEARCH里面,不过发现书上很都写的都是专业公司,象AC尼儿森什么的,喜欢用PANEL ,但是学术研究就不一定了,那学术界的研究喜欢什么方法呢? 都没有看到定论呢? 是不是要去搜集相关的JOURNAL,然后自己做个统计呢?

sm1 · 发表于 2006-11-26 02:01:00

What is your research question??? If your research question is not important, do not spend time on it.

[讨论]marketing research methods

[讨论]marketing research methods

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