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<div class="abstract" align="justify"><a id="BtnHeadline" href="http://mmlab.itsc.cuhk.edu.hk/eNewsASP/app/article-details.aspx/BF8CCD0D5E2E6C77CBA6A5430A575558/"><font color="#c27e18" size="2">MBA Students of CUHK Win Third Place in International Internet Strategic Competition </font></a></div><div class="abstract" align="justify"></div><div class="abstract" align="justify">Full-time MBA students of The Chinese University, Peter Liu, Phoebus Ng, and Caly Xiao, won the championship of both the Hong Kong Division and the Geographical Zone Division (covering mainland China, Taiwan, Japan, South Korea and Hong Kong) of the MBA Category of the L'ORÉAL e-Strat 6 Challenge. The students then went on to compete with the winners of the other seven zones in the international finals held on 12th April 2006, at the Eiffel Tower in Paris, coming third place. </div><div class="details" align="justify"><p></p><p>The L'ORÉAL e-Strat 6 Challenge is the world's largest Internet strategic competition. Since L'ORÉAL launched its e-Strat Challenge in 2000, applications have risen thirteen-fold. This year, the 40,000 participants from 125 countries are divided into eight geographical zones to compete in the MBA and the Undergraduate Categories. There were six rounds of competition. The students formed teams of three each; each team was required to assume the role of General Manager in an international cosmetics firm.</p><p>The participants came from world-renowned universities including London Business School, Indiana University, Yale University, The Kellogg School of Management, Stanford Business School, MIT School of Management and Peking University. The 300 teams (including both the MBA and the Undergraduate Categories) that made it to the semi-finals had to submit a business plan in addition to taking part in the final round while the 16 international finalists had to present their business plans to a jury of L'ORÉAL's top management and strategic experts.</p><p>The University's MBA team felt fortunate to have taken part in the event. Member Peter Liu said, 'We have sharpened our analytical, presentation and business plan writing skills; we also learned a lot about marketing, especially by the cosmetics industry for the China market. We had to plan strategically for product attributes development, distribution channel coverage, advertisement and creation, promotion and pricing. The outcome was the result of months of hard work. We are all very happy with the experience.'</p><p> rof. Michael Ferguson, programme director, is also pleased with the result. 'The students worked very hard for this competition. I am very proud that they have achieved what they did as Hong Kong's representatives. It will make the 40th anniversary celebrations of the MBA Programmes this year even more memorable,' he said. </p><p>The Chinese University of Hong Kong established Hong Kong's first full-time MBA programme in 1966, followed by the first part-time MBA programme in 1977, and the first EMBA programme in 1993. Since their inception, the programmes have striven to offer innovative management education aimed at combining global vision with local relevance. In the 21st century, they remain ever committed to providing world-class education and research in business administration to cope with the needs of Hong Kong, mainland China, and the international community. This year, for instance, the percentage of international students for the full-time MBA Programmes has increased from 44% in 2002 to 85%, covering 13 countries. </p></div> |
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