That's what I had done when I was applying to schools quite a long while ago. In addition to those you mentioned (e.g., faculty research areas and publications, program alumni placements, and profiles of currently enrolled students), also pay attention to each program's requirements, principally coursework requirements and teaching load.
Congratulations! Although Pen State has been in a downward trend in recent years, it remains in the Top 50 league and belongs to Tier 3 in the Placement Rankings.