NUS MAI面试整理题库 一、项目有关类(1)why apply this program?/本专业不是mkt,为什么选mkt作为masterFirst of all, My parents run a traditional manufacturing company, but with the progress of the technology, the traditional marketing method based on interpersonal relationship can no longer bring about sales growth. Affected by family atomosphere,after studying social research at my college time, I am greatly looking forward to learning business research from marketing perspective during my postgraduate period and I try my best to be qualified for your program. For example, I chose elective marketing courses and learned relevant data analysis skills and participated in relevant internships such as my intership in Deloitte,where I was an data group member. (2)what do you want to learn from this program?Because I have been studying macro-social research in college, I am very much looking forward to doing more detailed business market research in my postgraduate period. From my perspective,The most important thing for mkt is consumer.Only by fully understanding customer preferences can the company be successful in the market. Both of them cannot get rid of the dependence on data analysis. I believe that with the help of the courses of consumer insight and digital marketing, I will learn how to understand consumers more clearly, how to use big data to predict future behavior of consumers and determine the most effective marketing strategy for the company. These are what I hope to learn. (3)去没去过新加坡When I was in the second grade of primary school, I came to Singapore as an exchange student for a month.Singapore like a garden city, has left a great impression on me. It has a pleasant climate, beautiful scenery, and is also the financial center of Asia. I greatly looking forward to coming back to live and study for a while (4)有没有申请别的项目I also applied for the marketing major of the University of Hong Kong, and I have successfully obtained an offer. There are still 5 days before the ddl to pay the reservation fee, but I am more prefer for NUS, so I want to wait for the interview results to see if I can come out before the ddl. 二、自我背景类1、 学术(1)关于mkt的技能都是实习和其他课程学的,说说有哪些技能?Market-related skills mainly include basic data analysis skills and questionnaire research skills. (2)论文细节深挖。 (什么假设 为什么这样假设 什么数据分析软件做出来的 得出了什么结论 遇到什么困难 你是参与者还是旁观者)论文动机: (3)论文遇到的困难: (4)有哪些数据分析技能① I can use sql to extract valid information from the database ② I can skillfully use various functions of excel, such as progressive data analysis by using vlookup ③ I used the 22nd version of spss to conduct chi-square analysis and completed one of my scientific research papers (5)数据分析相关的课程Calculus, Statistics, Survey Methods for Social Research, Probability and Statistics (6)万科那场比赛data sheet: ①Location analysis ②Consumer portraits ③Analysis of competing products ④Finance 2、 专业问题(1)how do u think of maths&media-separable①First of all, I think marketing is inseparable from data analysis in mathematics.we have to use big data to predict future behavior of consumers and determine the most effective marketing strategy for the company. ②Secondly, I think the media is the communication platform for marketing, and marketing cannot go on without the media (2)说一个觉得最好的广告marketing campaign (3)介绍一个优秀的营销产品(tiktok等社交软件) (4)具体怎么用tiktok来推广你的产品联系Key Opinion Leader 来promote I will choose the appropriate KOL for promotion according to my product positioning. (5)如果收到负面评价会怎么处理First, respond to these negative comments quickly and timely. Second, respond publicly and apologize sincerely Finally, the feedback will be collected to continuously optimize the product 3、职业规划(1) 想不想留在新加坡 (2)短期的职业目标是什么?这个项目将怎样帮到你的职业发展? (3)covid对所选行业的影响,行业的变化?I decided to be a part of the Consumer & Market Knowledge department of P&G since I was selected as member of the P&G campus ambassador project in my sophomore year. The epidemic has no impact on my career choice (4)数据分析将怎么帮到你的行业? (5)现在有哪些offer了?deposit ddl是什么时候?I also applied for the marketing major of the University of Hong Kong, and I have successfully obtained an offer. There are still 5 days before the ddl to pay the reservation fee, but I am more prefer for NUS, so I want to wait for the interview results to see if I can come out before the ddl. 4、CV相关(1)你在很多行业都实习过,你觉得自己遇到最大的困难是什么? (2)有学过分析类的东西并且应用在工作中吗? (3)你的数据分析实习岗位主要工作职责是什么? 三、反问Do you have any recommended books for learning python? 四、TIPS1、比较注重data bg,怕学起来吃力,要提自己在自学python 2、面试官目前看到的是三位 Mr.Han(Admission Officer) &Dr.Lee Yih Hwai(Academic Director) Han严肃一点 Lee比较随和
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