cuhk macc 1.31面经 [2019-01-31]

ceciliac

面试是12：00准时开始的，进去之后面试官先跟大家打了招呼，确认大家可以听到声音。面试官是一男一女，由女面试官进行节奏的把控，男面试官应该是主要负责记录。然后女面试官讲解了面试的时间安排：先自我介绍+案例分析自我介绍是CV以外的内容，我们小组有人说旅行、有人介绍了自己的经历等，我说了爱好。
【自我介绍是按照老师指定的顺序】接下来是案例分析的环节，案例：UNIQLO is one of the most famous retailing brands in Asia. The company produces high quality and innovative clothing at affordable price. Its revenues and market share have increased quickly in Greater China, Southeast Asia and Oceania. However, its expansion in US market is not successful. Although the company started its business in US a decade ago, it only achieved mediocre sales revenue and small market share. One important reason is US consumers assume UNIQLO's products are low quality and disposable. They cannot differentiate UNIQLO from other fast-fashion companies like H&M or Forever 21. What actions can UNIQLO take to improve its brand awareness in US market?总体来说小组讨论的时候比较和谐，大家都不算太aggressive.我是第三个发言的，因为第二个人发言之后有了一两秒的安静…我就接上了基本上大家就说了三轮，少的人说了两轮。

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ceciliac

还愿这个神奇的论坛 2.26收到推研啦