南加州大学USC传媒管理专业Communication Management 2018官方答疑帖

k_j623

USC_CMGT2018 发表于 2017-11-29 04:11
送分的deadline是1.1之前，但是由于分数送到有段延迟，所以分数送到可以是1.1之后，但是一月底之前必须送 ...

非常感谢！

团团谭

楼主，我在官网里面没有找到具体课程表，介绍各个方向的只有一段话，想问一下marketing commnuication和media and entertainment这两个方向的区别有哪些呢？好纠结呀，我本科是传媒的，考的是GMAT，两个方向都很有兴趣！

fidotao

您好！
我的情况是托福94，GMAT只有540，所以打算托福刷到100之后以无GMAT成绩从国际学院申请硕士预科。

我的问题是，近两年有中国学生成功申请到CMGT的硕士预科吗？特别是没有GMAT的情况下，成功率可能会有多高？

我真的是很喜欢这个项目，实习经验也是影视行业的，但无奈GMAT考不上去想走国际学院，跪求大大帮忙解读。

P.S.国际学院关于CMGT的要求是托福100+，没有说要GMAT。但我之前打电话问过招生办，说国际学院的材料审核和正常申请也是差不多流程的。所以心里蛮恐慌。

k_j623

还想请问下，今年有没有申请群？有没有师兄师姐在群里分享下经验的？

USC_CMGT2018

团团谭 发表于 2017-12-6 16:53
楼主，我在官网里面没有找到具体课程表，介绍各个方向的只有一段话，想问一下marketing commnuication和med ...

First point to note, for someone interested in both, there is no specific need to choose between the two.
Many students study both, e.g., marketing of entertainment content

The difference between the two areas can be exemplified by the representative classes.

For marketing communication:
* CMGT 507: Information Management (Data Analytics and Visualization)
* CMGT 541: Integrated Communication Strategies
* CMGT 542: Business Strategies of Communication Firms
* CMGT 544: Creating Organizational Identity (aka Branding Communication)
* CMGT 555: Online Marketing Communication
* CMGT 556: Global Marketing Communication
* CMGT 554: Advertising and Creativity
* CMGT 584: Communication and the the Multicultural Marketplace
* CMGT 599: Influencer Social Media Strategies

For entertainment management:
* CMGT 537: The Industry, Science and Culture of Video Games
* CMGT 550: Hollywood 3.0 (Social Media Entertainment)
* CMGT 551: Communicating Entertainment Media Identities (branding for entertainment)
* CMGT 552: Visual Storytelling - Production, Management, and Culture
* CMGT 559: Global Hollywood
* CMGT 580: Chinese Media and Society
* CMGT 588: Global Storytelling - The Power of Narrative
* CMGT 599: Celebrimedia - The Business of Fame and Celebrity

Also the difference can be understood in terms of the jobs graduates have:
Those who concentrate on marketing communication take marketing positions, e.g., with ABInBev, Proctor & Gamble, various advertising agencies, etc.
Those who concentrate on entertainment management, take jobs in the entertainment industry.

USC_CMGT2018

fidotao 发表于 2017-12-6 23:35
您好！
我的情况是托福94，GMAT只有540，所以打算托福刷到100之后以无GMAT成绩从国际学院申请硕士预科。

The best course of action is to consult the International Academy re: next steps.
In the last two years, International Academy pre-Master to CMGT route, a total of about 13 students have successfully entered CMGT via International Academy pre-Master route.
The pre-Master-to-CMGT applicant must be reviewed to determined if s/he has the potential. Applicant at this point may be accepted to pre-Master for CMGT or rejected. If accepted, candidate then has two semesters in pre-Master to reach the standards, including language proficiency, and test scores. If candidate does not meet the standards, cannot advance from pre-Master to CMGT.

USC_CMGT2018

k_j623 发表于 2017-12-12 15:59
还想请问下，今年有没有申请群？有没有师兄师姐在群里分享下经验的？

目前没有官方申请群或者官方经验分享。如果你申请遇到问题可以直接在帖子里咨询  

团团谭

USC_CMGT2018 发表于 2017-12-14 06:32
First point to note, for someone interested in both, there is no specific need to choose between t ...

非常感谢！mangament of entertainment content简直是对我想学的东西最完美的总结了！

Kathy_Qu

你好，请问在寄送official transcript的时候除了需要附上 USC ID 之外还需要其他信息吗？在官网上没有找到这部分内容，感谢！

哆啦Vc梦

同想问一下关于official transcript的事，是否可以1.1前寄出，1.1后招生办才收到呢？圣诞节放假会影响他们接收材料吗？非常感谢