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paiece

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johnson2006

好像看错答案了，楼主问的是如何写essay，不是问如何转行。好吧，请忽略我。
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2年宝洁MKT，3年互联网Fintech公司的运营经验，个人认为MBA对于你转型帮助不大，快消品PM和互联网PM从知识构成，到工作方式上都不同，如果你想转互联网PM，旯好的是在日常生活中多观察多体验各类产品，形成自己的用研报告。然后可以先找一个基础岗位入行，再慢慢积累。MBA帮助不大，你看下互联网公司招PM的要求就知道了，对用户的理解，对产品流程，界面，交互的策划，对各类运营指标的理解，项目管理和快速迭代的思想。这些才是最关键的

paiece

johnson2006 发表于 2017-9-21 01:08
好像看错答案了，楼主问的是如何写essay，不是问如何转行。好吧，请忽略我。
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谢谢分享啦~ 我就是看就业报告上有个career path就是MBA出来转product manager的，那看起来主要还是本来有Tech背景的人了？

Ps, essay确实不打算往上面写了...

fifastar01

如果像Google这样偏技术产品的pm没有cs背景很难做，amazon有一些偏business的pm背景还是合适的。本身做pm在mba里还是比较小众，写文书的时候可以斟酌一下

paiece

fifastar01 发表于 2017-9-21 23:18
如果像Google这样偏技术产品的pm没有cs背景很难做，amazon有一些偏business的pm背景还是合适的。本身做pm在 ...

谢谢回答，继续请教下，product manager 和 product marketing的区别是什么呢？文书不打算这么写了，但是为了将来的career还是想了解下，还有partnership又是具体做什么的
谢谢~

fifastar01

product manager需要定义产品路线图，经常需要和开发打交道。product marketing大部分是推动一些增长指标，一般利用现有工具就可以了

JonFrank

Happy to help you here, dude. So here's the deal: the simple fact that you're asking this question means you already know what's up. You understand that the goals you list in your MBA need to be believable and achievable in order to get into an MBA program. Good work, my friend!  A lot of very, very smart people don't understand that.

Now, what do I think about your goal? I think if you ultimately want to switch from consumer products to product management in your career you should! Is it possible? I don't work in Product Management or in tech so I can't tell you for sure. You should ask product managers! Speak to people in the industry in which you work and find out what THEY say. They're the ones that know it best and they will likely be the ones who will hire you But if you have any doubt if that's a viable goal, pick a different one for your applications. In your apps, write about a goal that connects more to your past experience. THat's the key to getting into bschool: you gotta have goals that make sense. Goals that the adcom believes you will be able to achieve with an MBA. And in this case, maybe the goal you write about isn't your ACTUAL goal. That's ok! Get into bschool and then do whatever you want! Pursue a path to product management! No one cares what you do once you get there - just do what you have to do to get in and then go after whateeeeever you want.

Good luck!
Jon Frank

paiece

JonFrank 发表于 2017-9-22 11:15
Happy to help you here, dude. So here's the deal: the simple fact that you're asking this question m ...

Thank you Jon, that's very helpful. It took me some time to realize that the key for essay is to link my career goal tightly into my past experience. Thanks for the note~

johnson2006

paiece 发表于 2017-9-21 19:46
谢谢分享啦~ 我就是看就业报告上有个career path就是MBA出来转product manager的，那看起来主要还是本来 ...

并没有说一定要Tech出身的人啊, 但我觉得有几点能力要去锻炼的:对用户行为和心理的洞察, 对数据的理解和分析, 交互设计和逻辑思维比较强. 这些不必要非得是Tech出身哈. 但是, 如果你要做的是科技含量很高的产品,那Tech出身就比较重要了....Jon Frank说的很对, 选好学校, 先进去, 再做你想做的事

paiece

johnson2006 发表于 2017-9-27 00:11
并没有说一定要Tech出身的人啊, 但我觉得有几点能力要去锻炼的:对用户行为和心理的洞察, 对数据的理解和 ...

哈，那我觉得我其实还挺适合的 谢谢分享~ 先把Essay写好再说