argu 20~ 求第三点。。

ykhjy

20) The following is a memorandum from the business manager of a television station.

Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.


In this memorandum, based on the assumption that the recommendation that to restore the time devoted to weather and local news to its former level will be effective to attract more viewers to the program and to avoid losing any further advertising revenues, the writer recommends that. To bolster the validity of the recommendation, the writer cited the complaints concerning about the station's coverage of weather and local news after altering the time schedule of late-night program. In addition, the writer pointed out that many local business canceled their advertising contracts with them just at that period of altering. Though it seems logical at first glance, it is in fact ill-conceived. The reasons are stated as follows.

In the first place, the writer assumes that complaints concerning the station's coverage of weather and local news are from a large number of viewers, thus they should pay much attention to this problem and make a change. However, it may not be the case. It is very possible that most of the complaints about the coverage of weather and local news are from a small amount of viewers, maybe 1 or 2 persons. Since they are concerned about weather and local news very much, thus when the station decrease the time of weather and local news, they often complain about that. Therefore, if there's no evidence about a large number of people are complaining about the alteration, the recommendation to restore the time is unpersuasive.

In the second place, the writer seems to assume that local businesses' decision of canceling their advertising contracts is due to their decreasing time of weather and local news. However, there are many other factors that may be reasonable to explain it. For example, the local businesses have made advertisements in other program that may be more suitable for their market thus there's no need for them to advertise during their late-night news program. There is also a possibility that during their altering time, the local businesses confronted a financial predicament and they had to cut budget in advertisement. Hence, if there is no information about the real reason of the local businesses' decision of canceling advertisement contracts, it is hard to convince me that the recommendation is reasonable.

Finally, if there are really a lot of people demanding for increasing time of weather and local news and local businesses' decision of canceling advertisement contracts did relate their alteration of the program's time schedule, will the recommendation that to restore the time of weather and local news be really effective? It is questionable. Why not the station increase much more time than restore time of weather and local news since increasing the time of weather and local news are so demanding?

In conclusion, in order to better evaluating the recommendation, the writer needs to survey how many viewers are not satisfied the alteration, looking into the real reason that local businesses' decision of canceling advertising contracts during that time and offer information about the particular demand of coverage of weather and local news.

ps 求教各位第三个攻击点~~ 我这个finally 好扯。。

普渡哥

节目的改变需要一个适应期，过了这个艰难的适应期可能有更多的观众和新的广告合同。这时候否认还为时过早

竹林中人

结论要成立，需说明1.绝大多数投诉都天气和地方新闻减少了这一事实而不是其他，比如节目制作粗糙，报道不够深入细致，时效性差等，2.所接到的投诉到底是多少，也许是十几个几个，而且总是那么几个人3.投诉是不是投诉其他的节目而不是晚间节目。4.取消合同的公司到底多少，占比是不是很大，5.取消合同是不是就是地方新闻和天气的消息少了造成的，是不是别的等6.这种restore的措施是不是一定有效，会不会失去新的观众呢，有没有更有效的措施呢