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Other Chinese marketing scholars with >100 cites papers:
Yang Sha, USC, full
Modeling interdependent consumer preferences [PDF] from ism.ac.jpS Yang… - Journal of Marketing Research, 2003 - JSTOR A consumer's preference for an offering can be influenced by the preferences of others in many ways, ranging from social identification and inclusion to the benefits of network externalities. In this article, the authors introduce a Bayesian spatial autoregressive ... Cited by 122 - Related articles - BL Direct - All 20 versions
Zhang Shi UCLA, associate Overcoming the early entrant advantage: The role of alignable and nonalignable differences [PDF] from psu.eduS Zhang… - Journal of Marketing Research, 1998 - JSTOR Prior research has focused on early entrant advantage rather than on theories that explain and predict how late entrants can surpass the early entrant's performance. In this research, the authors propose that learning about new brands is influenced by the way the attributes ... Cited by 166 - Related articles - BL Direct - All 11 versions
Li Shibo, Indiana, associate
Cross-selling sequentially ordered products: An application to consumer banking services [PDF] from virginia.eduS Li, B Sun… - Journal of Marketing Research, 2005 - JSTOR Customers have predictable life cycles. As a result of these life cycles, firms that sell multiple products or services frequently observe that, in general, certain items are purchased before others. This predictable phenomenon provides opportunities for firms to cross-sell ... Cited by 103 - Related articles - All 15 versions
Zhou Nan City UHK ,full
Development and validation of an instrument to measure user perceived service quality of information presenting web portals[PDF] from hku.hk…, S Cai, Z Zhou, N Zhou - Information & Management, 2005 - Elsevier ... a Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong. ... The managers were concerned more with marketing functions (advertising effectiveness, etc.) while users emphasized the degree of customization of services. ... Cited by 236 - Related articles - All 12 versions
Becoming a consumer society: A longitudinal and cross-cultural content analysis of print ads from Hong Kong, the People's Republic of China, and Taiwan[PDF] from cityu.edu.hk…, RW Belk, N Zhou - Journal of Consumer Research, 1989 - JSTOR ... Utah, Salt Lake City, UT 84112. Nan Zhou is Assistant Professor of Marketing at the Fred C. Man- ning School of Business Administration, Acadia University, Wolf- ville, NS, Canada, BOP 1 XO. This study was supported in part ... Cited by 343 - Related articles - Library Search - All 8 versions
Chinese consumer readings of global and local advertising appeals[PDF] from cityu.edu.hkN Zhou… - Journal of Advertising, 2004 - ME Sharpe ... Nan Zhou (Ph.D., University of Utah) is associate professor and head, Department of Marketing, City University of Hong Kong. Russell W. Belk (Ph.D., University of Minnesota) is the N. Eldon Tanner Professor of Business Administration ... Cited by 105 - Related articles - BL Direct - All 10 versions
Jing Bing, CKGSB, associate
Adoption of Internet-based product customization and pricing strategies[PDF] from rochester.eduR Dewan, B Jing… - System Sciences, 2000. …, 2000 - ieeexplore.ieee.org ... Dewan, Jing, and Seidmann [10] identify a monopoly seller's optimal product and pricing ... from his standard products but also restricts the prices in the direct marketing segment, impairing ... advance, marginal customization cost ( a ) and marginal information cost (b ) will decrease. ... Cited by 133 - Related articles - BL Direct - All 21 versions
Product customization and price competition on the Internet[PDF] from 128.151.238.65R Dewan, B Jing… - Management Science, 2003 - JSTOR ... A L R B Segments Left Direct marketing Right conventional segment = conventional segment customization segment scope 1058 MANAGEMENT SCIENCE/Vol. 49, No. 8, August 2003 Page 5. DEWAN, JING, AND SEIDMANN Product Customization and Price Competition on ... Cited by 115 - Related articles - BL Direct - All 25 versions
Zheng Yuhuang, Tsinghua, associate
The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention[PDF] from uchicago.edu…, O Urminsky, Y Zheng - Journal of Marketing …, 2006 - Am Marketing Assoc Abstract The goal-gradient hypothesis denotes the classic finding from behaviorism that animals expend more effort as they approach a reward. Building on this hypothesis, the authors generate new propositions for the human psychology of rewards. They test these ... Cited by 128 - Related articles - BL Direct - All 13 versions
Luo Xueming, UT Arlington, chair
Trust production and privacy concerns on the Internet:: A framework based on relationship marketing and social exchange theory X Luo - Industrial Marketing Management, 2002 - Elsevier Trust plays a key role in the electronic market that involves high uncertainty and lack of legal protection. Building trust online is proposed as a solution to consumers' privacy concerns. Drawing from relationship marketing and social exchange theory, this study examined ... Cited by 233 - _VAqd2XCSUJ:scholar.google.com/&hl=en&as_sdt=0,33" target="_blank">Related articles - All 7 versions
Corporate social responsibility, customer satisfaction, and market value [PDF] from uta.eduX Luo… - Journal of marketing, 2006 - Am Marketing Assoc Abstract Although prior research has addressed the influence of corporate social responsibility (CSR) on perceived customer responses, it is not clear whether CSR affects market value of the firm. This study develops and tests a conceptual framework, which ... Cited by 356 - Related articles - BL Direct - All 23 versions
Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms
[PDF] from indiana.eduX Luo, RJ Slotegraaf… - Journal of Marketing, 2006 - Am Marketing Assoc Abstract Extant marketing literature tends to view cross-functional relationships as primarily cooperative or competitive in nature, but not both. In contrast, this research focuses on cross- functional “coopetition”(ie, the joint occurrence of cooperation and competition across ... Cited by 116 - Related articles - BL Direct - All 10 versions
Neglected outcomes of customer satisfaction [PDF] from uta.eduX Luo… - Journal of Marketing, 2007 - Am Marketing Assoc Abstract Although there is significant evidence that customer satisfaction is an important driver of firm profitability, extant literature has largely neglected two intermediate outcomes of customer satisfaction, namely, a firm's advertising and promotion efficiency and its ... Cited by 121 - Related articles - BL Direct - All 10 versions |
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