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楼主 |
发表于 2012-12-19 16:38:38
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I strongly agree to the statement that most advertisements makes the products presented much better than they really are, and points below supports my idea. An essential reason concerns the nature of advertising – advertisers, in most cases, would only make products seem better than they really are, not the other way around. Since the ultimate aim of advertising is to persuade people into buying something, and people would natually be attracted by something that is desirable rather than repellent, advertisements are certainly made to display a more attractive image of products. Therefore, customers would first be gravitated towards the virtual product that is somewhat dishonestly pictured by advertisers, then desire to own it, and eventually purchase it. In this way, the desire of consumers is satisfied, the purpose of production achieved, and the advertising process completed.
my answer:我强烈同意大多数广告使得呈现的产品比实际产品要好很多的观点。一下是支持我观点的理由:
一个重要的原因是广告的本质——大多数情形下的广告商希望产品看起来比实际的好,而不是反过来。由于广告的终极目标是引导人们购买东西,而且人们也自然地被那些渴望得到而不是令人反感的物品所吸引,广告就在某种程度上用来表现产品更为吸引人的一面。因此,顾客首先会被某种程度上由广告商不诚实描绘的虚拟产品所吸引,然后渴望去拥有这个物品,最后购买产品。这样的话,顾客的购买欲得到满足,产品的目的达到了,广告的过程完成了。
noteacher‘s:我完全同意大多数广告都使得产品展现出来的效果比本身更好,下面就是我的见解。 首先第一个要思考的原因是我们一定要想一想广告业的本质——广告主,在大多是情况下,仅仅是要让商品看上去比其本身更好,而不是其他的目的。因为广告的终极目的是要劝说人们去消费某种商品,人们自然而然的就会被某些他们所想要的不是厌恶的东西所吸引,广告必然是要展现出产品更具吸引力的一面。因此,消费者最初会被那些被广告的假象所展现的虚拟产品所吸引,然后就会想要去拥有它,最终就会去购买它。从这个角度来看,消费者的欲望被满足了,产品的目的也被达到了,整个广告的流程也就完成了。
中英差异很大!!!这一段中有好几个长且句式复杂的句子。 |
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