Do you agree or disagree with the following statement?
Question:Television advertising directed toward young children (aged two to five) should not be allowed.
用了非八股文的方式写: 开头:公司利用电视广告推销产品的行为是一个普遍现象,成年人都能够区分其中的夸张成分。但对于2--5岁的小孩来讲,针对他们的电视广告是合理的吗?这要从与这个问题相关的三方来分析--公司,小孩和父母。 1.2--5岁的小孩并未完成认知过程,无法获得报纸或者网络上的讯息,电视是小孩获知外界讯息的主要工具。公司就利用了这种现象,通过小孩喜欢的卡通人物为他们代言或者创造一个受小孩欢迎的广告角色的方式来打广告。这是无可厚非的,就像我们不会去怪罪洗发水公司让朱丽叶皮特在电视广告中代言一样。 2.但2-5岁的小孩有其特殊性,他们往往分不清楚fancy和现实。电视广告可能会误导他们。 3.我们不能blame电视广告,这是parents的责任去引导小孩不要沉迷于电视广告,并教会他们分别fancy和reality。 结尾:根据No harm policy, 针对小孩的电视广告是可行的。
Companies use television advertising to promote their goods and attract more customers by having a entertainment star or social celebrities to speak for them on television. We adults are able to distinguish those lies and hyperboles television ads usually ultilize, and make a purchase intellectually. However, for kids aged two to five, is it legitimate to have TV ads directly aiming at them? It is a perplexing problem we should consider all the parties involved--companies, young children and their parents.
Television advertising is a dominant strategy corporations may use to attract young children. Kids under five haven't complete their recognitive process, nor access to the information on newspaper and internet. For most of them, TV seems to be dominant way to connect with the outside world. They enjoy wathing the TV program and worship the good characters in it. When children are given the right to choose goods for themselves, they usually choose those related to their favorite cartoon character. Therefore, companies produce toys, kid food, clothes, or anything whose perceived customer are kids wants to take advantage of this scenario. They will have popular cartoon character speak for their goods or create a charater have welcomed characteristics children admire.
Companies contrive ads aiming at kids, which is not supposed to be blamed. Do we blame a shampoo company who have Julie Pitt to ad for them on television?
However, on this issue, we should see the particularity of those customers--young children. Childrem under five have weak ability to distinguish fancy from reality. When I was a child, I thought the barbie in the television ads are like real persons. They can talk, dance, and read. So when I got a barbie as a gift I spent all day with her, and taught her what I've learned form classes. Because I saw the little girl in the television did the same thing to her barbie, and her barbie did reponse back to her in the advertising. Years later, while I laugh at how naive I used to be, it occurs to me that how badly the television advertising mislead young children.
So is it reasonable to ban television advertising aimed at young children because of the misunderstanding it may cause?
I'd say it is not neccessary since we have the third party involved in this issue--parents. Parents are responsible for preventing children from being obssessed in television advertising, and thus helping them distinguish good and evil, beauty and ugly, fancy and reality. When children are conpriciously asking for a toy in television, parents have every right to say no to them and most importantly explain the reason why the toy is not like the ads demonstrate. Only in this way can parents prevent children from being fooled by ads in television, and gradually help children establish a understanding of the function of television advertising.
Under the guidance of well-educated parents, children are welcomed to enjoy their TV programs including television advertising. And television advertising can surely keep its way to attract their customers. No harm is generated.
写完直接ctrl+v了,可能有些typo望见谅。 目前对托福写作感到极度迷惑啊,之前考G的惯性思维是正+反+合or散。 貌似托福作文更倾向于一边倒然后elaborate?还望前辈们指教... |