CKGSB hired three Chaired Professors from top US business schools including Colu

grossman

教授简介 孙宝红教授目前为长江商学院市场营销教授、杰出院长讲席教授。她在美国南加州大学获得博士学位。在加入长江商学院之前，曾任教于Carengie Mellon University, UC Berkeley, UNC Chapel Hill作为营销领域专家，曾任Carnegie Bosch讲席教授，Xerox研究讲席教授。孙宝红博士拥有丰富的公司咨询经验，服务过的公司包括PNC银行，Bell South，青岛啤酒和IBM公司等。她是《市场营销科学》和《市场营销学刊》等专业学术期刊编委会成员，并在包括芝加哥大学、沃顿商学院、康奈尔大学、加州大学伯克利分校、印弟安那大学等美国多所知名大学发表过演讲。此外，她还分别是美国市场营销学会和美国经济学委员会成员。 主要研究领域 消费者理性和策略性选择及动态模型 市场营销的动态和互动混合，消费者关系管理 交叉分类和依赖状态的消费者选择及动态促销影响 新产品预测和调研设计 学术成就 Carnegie Bosch Chair Professor, CMU, 2009-present MBA George Leland Bach Teaching Award, CMU, 2006 Faculty fellow for 2007 Doctoral Consortium, AMA, 2006 Faculty fellow for 2006 Doctoral Consortium, AMA, 2006 CART Research Frontier Award for Innovative Research, CMU, 2005 Xerox Research Chair Professor, CMU, 2004-05 Selected to Marketing Young Scholars Program, MSI, 2004 MBA All Star Teaching Award, UNC, 2003 MBA Master Teacher, UNC, 2003 Academic Achievement Award, USC, 1995 Academic Achievement Award, USC, 1993 主要学术成果 The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs Marketing Science., conditionally accepted. (With: Praveen Kopalle, S. Neslin, Yacheng Sun, Vanitha Swaminathan) Cross-Selling the Right Product to the Right Customer at the Right Time Journal of Marketing Research, forthcoming, (With: Shibo Li, Alan Montgomery) A Simple Test for Distinguishing between Internal Reference Price Theories Quantitative Marketing and Economics, forthcoming, (With: Tulin Erdem, Michael Katz) Learning and Acting Upon Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers Journal of Marketing Research forthcoming, (With: Shibo Li) Why Do Consumers Buy Extended Service Contracts? Journal of Consumer Research. 36(4), 2009; 661-623. (With: Tao Chen, Ajay Kalra) Internet Auction Features as Quality Signals Journal of Marketing 73(1), 2009; 75-92. (With: Shibo Li, Kannan Srinivasan) An Empirical Investigation of the Dynamic Effect of Marlboro’s Permanent Pricing Shift Marketing Science 28(4), 2009; 740-758. (With: Tao Chen, Vishal Singh) A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality Marketing Science 27(6), 2008; 1111-1129. (With: Tnlin Erdem, M. Keane) The Impact of Advertising on Consumer Price Sensitivity in Experience Goods Markets Quantitative Marketing and Economics, 6(2), p139-176. 6(2), 2008; 139-176. (With: Tnlin Erdem, M. Keane) "Adaptive" Learning and "roactive" Customer Relationship Management Journal of Interactive Marketing 20(3/4), 2006; 82-96. (With: Shibo Li, Catherine Zhou) Dynamic Structural Consumer Models and Current Marketing Issues - Comment on “Structural Modeling in Marketing: Review and Assessment"(invited commentary paper) Marketing Science 25(6), 2006; 625-629. Technology Innovation and Implications on Customer Relationship Management - Comments on “Marketing Models of Service and Relationships" (invited commentary paper). Marketing Science 25(6), 2006; 594-598. Promotion Effect on Endogenous Consumption (download paper here) Marketing Science, 2005; 430-443. Product Strategy for Innovators in Markets with Network Effects (download paper here) Marketing Science 23(2), 2004; 243-254. (With: Jinhong Xie, H. Henry Cao) Cross-selling Sequentially Ordered Products: An Application to Consumer Banking Services (download paper here) Journal of Marketing Research 42(2), 2004; 233-240. (With: Ronald T. Wilcox, Shibo Li) Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behavior (download paper here) Journal of Marketing Research 40(4), 2003; 389-405. (With: S. Neslin, Kannan Srinivasan) An Empirical Investigation of Spillover Effects of Marketing Mix Strategy in Umbrella Branding Journal of Marketing Research 39(4), 2002; 408-420. (With: Tulin Erden) Understanding the Reference Price Shopper: A Within and Cross-Category Analysis Journal of Marketing Research 38(4), 2001; 445-457. (With: Tnlin Erdem, Glenn Mayhew) Testing for Choice Dynamics in Panel Data Journal of Business and Economic Statistics 19(2), 2001; 142-152. (With: Tnlin Erdem) Missing Price and Coupon Availability Data in Scanner Panels: Correcting for the Self-Selection Bias in the Choice Model Parameters Journal of Econometrics 89(1-2), 1999; 177-196. (With: Tnlin Erdem, M. Keane) Modeling Survey Response Bias - with An Application to the Demand for an Advanced Electronic Device Service Journal of Econometrics (lead article) 89(1-2), 1999; 15-39. (With: Cheng Hsiao)

最新观点 更多 品牌之路 走出价格战的泥潭

媒体报道 更多 青啤国际化反思

andrew2001

Just checked the website, http://www.ckgsb.com/faculty/index.aspx

CKGSB has 24 permanent regular faculties, 17 visiting faculties and 6 research fellows.

The size of permanent faculties is still small compared to other top businss schools. Hope that CKGSB can convert many of the visiting faculties to permanent positions.

leon53

真不少，是挺可惜的，个人看了一些黄明教授和蒋炯文教授的文章，很N。希望CK将来更好。

grossman

CKGSB also suffered losses of faculties over the years:

Accounting, Ke Bing to Nayang tech, Zhang Yuan to Columbia, Gu Zhaoyang to U Minnesota.
Economics, Xu Chenggang to HKU, Zhou Qiren to PKU, Gan Li to Texas AM
Finance, Huang Ming to CEIBS, Wang Jiang to SAIF, Harold Zhang to Texas Dallas, chen zhiwu to Yale, Liu Hong, Zhou Guofu to Olin, Li Kai to UBC, Huang Jingzhi to Penn State, Pan Jun to MIT, Larry Lang to Hong Kong Chinese U, Wu Guojun to Houston, Xiong Wei to Princeton, Jiang Wei to Columbia
Marketing, Shi Mengze to Toronto, Chen yuxin to Kellogg, Chiang Jeongwen to CEIBS, Zhang Shi  to UCLA, Zhang Zhong  to Wharton, Andre Bonfeurs to SMU
Management, Jean Li to CEIBS, Zeng Min to Alibaba, Yan Aimin to Boston, Xie Jialing to Toronto, Zhou Jing  to Rice, Chen Yaru to Cornell, Gong Yaping to HKUST
Operations Management, Chen Hong to SAIF, Chen Fangruo to Columbia, Xue Mei to Boston College, kevin Zhu to UC SD

However, from where the faculties come and go, you can have a better idea on where CKGSB stands

sxf112233

支持！

grossman

Management:

Wang heli from hkust, associate professor, phd Ohio state u

grossman

Recent hires in 2010-2011:

Accounting: Liu jing from ucla, professor. Phd Columbia. Vicki tang from Georgetown visiting associate professor, phd Michigan

Economics: li Wei from darden, professor, phd u of Michigan. Tian guoqiang from texas am, visiting professor, phd u of Minnesota

Finance: gan Jie from hkust/columbia, professor, phd mit, ouyang hui from unc/duke, professor, phd uc Berkeley, Chen long from wash u, professor, phd Toronto, liu tingjun from asu, assistant professor, phd, cmu, song zhongzhi, assistant professor, phd from ubc, li xiaoyang, assistant professor, phd michigan, Wang neng from Columbia, visiting professor, phd, Stanford. Li haitao from Michigan, visiting professor, phd Yale. Liu xiaolei, visiting assistant professor from hkust, phd, Rochester, Erica li, visiting assistant professor from Michigan, phd Rochester, Jennifer hung, visiting associate professor from Texas Austin, phd mit, Zhang hong visiting assistant professor from insead, phd Yale. He hua, professor of financial practice, from Yale/uc berkeley, phd mit.

Marketing, sun baohong from cmu, dean's distinguished chair professor, phd USC, Jack Chen from ubc visiting associate professor, phd u Minnesota,
Juliet zhu from ubc, visiting associate professor, phd u Minnesota, Tony cue, visiting assistant professor from u of minnesota, phd Wharton, guo liang, Visiting Assoiate Professor from HKUST, PHD, UC berkeley

jerryjay

希望这些教授都能教MBA。。。。。。。。。。

grossman

Professor Sun has taught EMBA, FMBA and MBA for years. professor wang has taught FMBA and will teach MBA. Professor Li will teach FMBA and MBA

yinvestment

这些人会直接上课吗？