- UID
- 252170
- 在线时间
- 小时
- 注册时间
- 2007-7-4
- 最后登录
- 1970-1-1
- 主题
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- 性别
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来个给力的:
http://marketingphdjobs.org/sites/default/files/Andrews%20CV.pdf
Michelle Andrews
Publications
1. ‘Cause Marketing Effectiveness’ (with Xueming Luo, Zheng Fang, & Jaakko Aspara)
Journal of Marketing, forthcoming.
2. ‘Mobile Targeting’ (with Xueming Luo, Zheng Fang, & CW Phang)
Management Science, forthcoming.
3. ‘Mobile Discounts: A Matter of Distance and Time’ (with Zheng Fang, Xueming Luo, & CW Phang)
Harvard Business Review, 92 (5), May 2014, p. 30.
4. ‘How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer
Relationships’ (with Xueming Luo & Vamsi Kanuri)
Strategic Management Journal, 35 (4), April 2014, pp. 492-511.
5. ‘Group-Buying Deal Popularity’ (with Xueming Luo, Yiping Song, & Jaakko Aspara)
Journal of Marketing, 78 (2), March 2014, pp. 20-33.
6. ‘Long CEO Tenure Can Hurt Performance’ (with Xueming Luo & Vamsi Kanuri)
Harvard Business Review, 91 (3), March 2013, p. 26.
Papers Under Review
7. ‘Crowdedness and Mobile Targeting Effectiveness’ (with X Luo, Zheng Fang, & Anindya Ghose)
Marketing Science, resubmitted
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