ucsd msba课程介绍

CuGuo

MGTA 401. Professional Seminar (1)

Discussion series where domain experts and business leaders present up-to-date research, discuss legal, privacy, and ethical issues, and provide professional skills development. S/U grades only. May be taken for credit two times. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.  

MGTA 451. Business Analytics in Marketing, Finance, and Operations (4)

Business analytics projects should strive to create substantial value to an organization by solving impactful business problems. In this class, students will learn to identify business opportunities in the substantive areas of marketing, finance, and operations. Prerequisites: restricted to master’s of business analytics students or with department and instructor approval.

MGTA 452. Collecting and Analyzing Large Data (4)

This course aims to provide students with an introduction to data analytics in R where the emphasis is more on business “data” than “analytics.” The emphasis is on collecting, handling, manipulating, and summarizing large data sets. Case studies are used throughout the course. Prerequisites: MGTA 451 and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 453. Business Analytics (4)

This course is designed to help a business manager to use data to make good decisions in complex decision-making situations. Several analytical and econometric methods will be covered including decision analysis, regression analysis, optimization, and simulation. Prerequisites: MGTA 451 and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 454. Business Analytics Capstone Project (2 or 4)

Students will pursue their capstone experience as part of a team to solve practical business problems faced by companies. Each team will work as external consultants on a project to create value for a client company. May be taken for credit two times for a maximum of four units. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 455. Customer Analytics (4)

Many firms have extensive information about customers’ choices and how they react to marketing campaigns, but few have the expertise to efficiently act on such information. In this course, students will learn a scientific approach to marketing with hands-on use of technologies such as databases, analytics, and computing systems to collect, analyze, and act on customer information. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 456. Supply Chain Analytics (4)

This course focuses on improving the performance of production and service operations, as well as supply chains, through the combination of data and analytical tools including statistics, forecasting, and optimization. Students will learn to employ analytics in capacity and distribution facility planning and contracting; how to determine data collection requirements for dynamic management of inventory levels; and how to improve revenue management under demand learning. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.         

MGTA 457. Business Intelligence Systems (2)

A decision support system consists of decision model, data, and user interface. This course covers the R and Shiny programming and design skills to develop a DSS that addresses a manager’s decision-making needs. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 458. Experiments in Firms (4)

Students will learn to design and run experiments to guide policy and business decisions. They will learn to distinguish between a correlation and a causal effect and also to critically evaluate causal claims based on nonexperimental data. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 459. Managerial Judgment and Decision-Making (4)

Decision making is difficult with scarce resources, inexact information, and conflicting stakeholder agendas (i.e., most of the time). Students will use advanced behavioral research to gain a competitive advantage, by improving their decisions and their understanding of how others decide. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

MGTA 460. Business Analytics Project Management (2)

Many projects fail to produce valuable results, are over budget, or not finished on time. This course will teach students how to set and manage goals and expectations of the team and of the executive sponsors for business analytics projects. Prerequisites: MGTA 451, MGTA 452, MGTA 453, and restricted to master’s of business analytics students or with department and instructor approval.

CuGuo

大家发表一下看法，够不够tech？够用不？

helenalee1028

同问~

菜子菜6666

MARK

mancy428

CuGuo 发表于 2017-4-18 17:19
大家发表一下看法，够不够tech？够用不？

楼主后来有去吗？可否给一些反馈？