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我自己准备考试时间也不多，又是全职上班族，没有太多时间背全部的模板，所以参考了下Kaplan复习书上的通用模板：
第一段：用自己的语言把作者的观点重新陈述一下
第二段：举一个原文逻辑的错误，解释为什么有问题
第三段：再举出一个逻辑错误并解释
如果还有其他的逻辑错误可以再反驳
倒数第二段：什么样的证据能够帮助原文的逻辑
最后一段：总结，如果没有倒数第二段这样的例子，逻辑不成立
现学现用，花了30美元去那个网上打分的网站现做了一篇作文。
"The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand."
以下是我根据Kaplan模板写的作文，按照Kaplan的分段法用颜色分开了。
A coffee company is trying to introduce its brand new coffee to the market and gain customer loyalty by running promotion such as free samples, price reductions, and discount coupons, similar to what the leading coffee company did. Even though at first glance this may be a good idea, a closer examination of the arguments reveals severe flaws in the logic. First of all, the Excelsior Company implies that the price is a contributing factor when it comes to people's preference of coffee brand, but there is no evidence to support that. There is no indication that the Superior Company held the sales campaign to make the coffee more affordable to attract new customers. The proposal mentioned two facts: Superior is the leading company coffee, and Superior conducted a temporary sales promotion for the newest brand in its line of coffees; however, the situation that Superior coffee company faced when it ran the promotion campaign was completely different from the situation that Excelsior coffee company is facing. According to the information provided, Superior was already an established player in the coffee business, and it's very likely it already had a strong customer following at the launch of their newest brand, so the goal of the Superior sales campaign may be just to introduce the newest brand of the Superior family coffee to existing customer base. People bought the newest brand of Superior coffee not because of the low price, but for that it's from a company that they know and trust. The goal for the Excelsior Company, on the other hand, is to introduce a new brand from a company that few people have heard of. So it's likely that it doesn't have any customer base, and there is no proof that running a temporary promotion would achieve the goal of educating the public about the new brand of coffee. Research may have even shown that temporary sales promotion does not help at all in terms of establishing customer loyalty at all. To make the argument more logically sound, additional evidences such as customer surveys can be included to show that among the customers who purchased the newest brand of Superior coffee during their temporary price promotion, how many of them are new customers that have never heard of the Superior brand before, and how many of them are customers of existing Superior brand coffee, and are buying the new brand because of their loyalty to the Superior brand. It would also be helpful to provide evidence of customer retention after the conclusion of the Superior sales campaign: among the people who have never heard of the Superior brand before and bought their coffee for the first time during the campaign, how many of them continued to buy Superior coffee afterward. In other words, prove the effectiveness of the sales campaign in terms of gaining customer loyalty. Without such evidence, the argument is not convincing at all.
第一次写作文，经验有限。之后读觉得应该可以再修改下的。这是电脑给出的得分。
| Total Score | 6 | | Analyzes the issue | 6 | | Supports ideas | 5 | | Organizes a coherent idea | 5 | | Language control | 6 |
所以看来用这种简单模板也能拿6分的。希望这个能对其他时间仓促的童鞋有帮助。
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发表于 2013-6-28 14:12:06
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