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The following is a recommendation from the Board of Directorsof Monarch Books.
"We recommend that Monarch Books open acafé in its store. Monarch, having been in business at the same location for more than twenty years,has a large customer base because it is known for its wide selection of books on all subjects.Clearly, opening the café would attract more customers. Space could be made for the café bydiscontinuing the children's book section, which will probably become less popular given that the most recentnational census indicated a significant decline in the percentage of the population under age ten.Opening a café will allow Monarch to attract more customers and better compete with Regal Books,which recently opened its own café."
Write a response in which you discuss whatquestions would need to be answered in order to decide whether the recommendation is likely tohave the predicted result. Be sure to explain how the answers to these questions would help toevaluate the recommendation. The recommendation from the Board of Directors advocates that Monarch Books should open a cafe in its store in viewof attracting more customers. Though it seems, at first glance, reasonable toadduce such recommendation, however, a spate of questions should be addressedto testify the rationality of the recommendation. The first question that needs to beresponded is whether Regal Books, which recently opened its own cafe inside itsstore actually improved profits. The arguer merely cites that Regal Books,Monarch Books' rival, set up a cafe, however, we do not obtain tangibleevidences such as an accurate data to proof the increasing profitability ofthis café approach. The arguer seem to fail to take into account the fact thatthe quite possible that the Regal Books' customers, in fact, are decreasing.Without assuring the practicability of opening a cafe and fully evaluating therisks, the arguer simply recommend to Monarch Books that setting up a cafe canbetter compete with Regal Books, really, is precarious. Even if the Regal Books' cafe measureincreased the number of customers which is beneficial to profits, we can notguarantee the identical approach would continue to be useful for Monarch Books.Another important question need to be raised is whether or not Monarch Books istruly similar to Regal Books. The arguer appear to assume that if the cafeapproach worked at the Regal Books, it will equally work at Monarch Books,however, it is far from intellectual. There may be qualitative variances betweenthe two stores. We are informed that Monarch Books have been in business at thesame location for more than twenty years which are known for its wide selectionof books on all subjects. But we don’t know the Regal Books’ status quo and towhich extent we could not compare Monarch with Regal. Is Regal share the similarcircumstance? Is the orientation of Regal and Monarch alike? What if Regal isfamous for its excellent reading environment? Is the number of Regal's customergreater than Monarch's previously? These questions also required to beidentified in order to evaluate the recommendation. In the recommendation, the arguer writesspace could be made for the cafe at the expense of discontinuing the children'sbook section. However, this method definitely will impinge on Monarch's wideselection of books. So it leaves a question, will the method paradoxically leada reduction of customers instead of attracting more,also need to be considered. Thoughin the recommendation, the arguer present an evidence that the percentage ofthe population under age ten will decline significantly which indicated by themost recent nation census. One would need to asked: What is the localpopulation's percentage tend to? Will the children's percentage at thislocation will decline synchronously? However, another question occurs thatwhether or not the children's percentage reduction are meant to represent thepopulation downgrade under age ten. If the mortality declined extraordinarily whilenatality didn't, the percentage of the children unarguably will reduce. But inthat situation, we could not conclude the magnitude of children will decreasewith which the recommendation may not be firmly grounded. Even though theassumption that the population of children under age ten will considerablydrop, would their parents expend the expense of education which might meanschildren’s books would be sold more and consequently bring about a greatprofits. After all, it seems, according to above considerations, extremely rashto implement the café approach at Monarch Books.(581) |
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