2007-3-10

Advertisers have learned that people are more easily encouraged to develop positive attitudes about things toward which they originally have neutral or even negative attitudes if those things are linked, with pictorial help rather than exclusively through prose, to things about which they already have positive attitudes. Therefore, advertisers are likely to__________.

Which one of the follwing most logically completes the argument?

a. use little if any written prose in their advertisements.

b.try to encourae people to develop positive attitudes about products that can be better represented pictorially than in prose.

c.place their advertisements on television rathern than in magazines.

d. highlight the desirable features of the advertised product by contrasting them pictorially with undesirable featrues of  a competing product.

e. create advertisements containing pictures of things most members of the target audience like.

Answer is e. But cannot understand clearly, who can help to explain it? thanks.

This is a tricky question, don't feel bad if you have difficulty, I selected A (which is a wrong answer).

Main conclusion is that "picturer" works better than "prose" in ads.

B. has nothing to do about "encourange people to develop attitude"

C. no discussion about TV or magazine

D.nothing about "desirable" or "no-desirable"