The normative model of strategic decision-making suggests that executives examine a firm's external environment and internal conditions, and in using the set of objective criteria they derive from these analyses, can decide on a strategy.

• Aconditions, and in using the set of objective criteria they derive from these analyses, can decide  
• Bconditions, and they use the set of objective criteria derived from these analyses in deciding  
• Cconditions and, in using the set of objective criteria derived from these analyses, deciding  
• Dconditions and, using the set of objective criteria derived from these analyses, decide  
• Econditions and, in their use of the set of objective criteria they derive from these analyses, they decide