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板凳
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发表于 2003-7-22 07:12:00
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Equities Sales/Trading
Introduction:
Opportunities to apply the skills and knowledge acquired through graduate business education have increased dramatically in equity sales and trading. The incredible growth, volatility, and complexity of global equity markets have created a need for individuals who understand these changes. Institutional clients have also become increasingly sophisticated and are demanding timely global macro-economic research, industry analysis, and equity recommendations. The energy, challenges, and excitement of working in a market environment have attracted MBAs to an equity sales or trading career.
Positions: Institutional Sales In institutional sales professionals (sell-side) are responsible for conveying market and security information to institutional investors (buy-side). Sales professionals have extensive contact with portfolio analysts and managers and your firm’s research analysts and capital markets group. Extensive market and product knowledge and sales skills are crucial in this area to get your firm’s view to institutional investors. Institutional investors include money management firms (mutual funds, hedge funds), pension funds, insurance companies, and large corporations. Institutional sales work in open areas and start their day at about 7:30 with morning market updates and meetings with research analysts.  rior to the open of the equity or fixed income markets, sales professionals call buy-side analysts and portfolio managers to their firm’s view on general market conditions and specific security or product recommendations. Sales people are also involved in promoting and coordinating IPO road-shows and coordinating meetings between company management and institutional investors. Generally, the sales force has three functions:
Advise clients on industry trends and investment decisions; Distribute the firm's under-writings (IPO) by selling them to existing and prospective clients; and Assist the firm's trading activities by finding the opposite side of a trade, so that the entire transaction can be completed "in-house” to capture commissions from both sides of the trade. Each of these functions is the clear objective of generating commission revenues for the firm (and possibly the salesperson, depending on the compensation system employed by the firm). Revenue is only generated when orders are placed for a “trade” (a purchase or sale of a security or product) through the firm. Although many of these activities are oriented toward common domestic stock, today's salesperson handles an extensive list of investment products. Increasingly large firms have a more specialized sales force that covers particular regions, industries or products. For instance, Goldman, Sachs & Co., has a specialized sale force for derivative products, international equity (broken down by regions including Europe, Latin America, Japan, and South East Asia), convertible securities, and even technology stocks.
Before discussing Trading, I would like to distinguish the difference between a Trader and a Sales/Trader. A Sales/Trader is the intermediary between the buy-side trader and sell-side trader. Depending on the structure and product volume at each firm, the role of Research Sales and Sales/Trader are sometimes combined into one, especially at smaller firms. The primary role of the Sales/Trader is to provide market trading information and distribute a client's order to various traders who specialize in particular sectors or securities. The Sales/Trader position is much more client relationship oriented. It is a very fast pace and intense role that requires great communication and teamwork skills. Now, I will discuss the Equity Trading position.
Research Sales and Sales/Trader Compensation: Starting salaries at leading investment banks are $120,000 including first-year and signing bonus. After the first two years, the bonus is based on the department and firm's performance. The average 1996 compensation in institutional sales in 1996 exceeded $320,000 according to the Security Industry Association.
A Day in the Life of an Equity Research Sales Professional
Source: The Goldman, Sachs Group, L.P.
My clients manage institutional portfolios, such as pension funds, hedge funds and mutual funds. My job is to help them access our firm's research expertise on market trends and the performance of specific companies.
7:00 AM
Arrive at my desk on the trading floor, compile a "to do" list, and scan the morning papers and summaries of the previous day's trading activity. Also leave early voice mail messages for clients with whom I want to discuss investment ideas.
7:30 AM
Meet other research sales associates for coffee in the cafeteria to discuss ideas on portfolio strategies that might be appropriate for our clients. We share several accounts and are always discussing ways to add value.
8:00 AM
Participate in our daily research conference call, along with other research sales professionals and equity analysts from around the world. During these calls, research analysts comment on specific companies, market sectors and economic trends.
8:45 AM
With 45 minutes until the stock market opens, call several clients to relay comments made during the research call that may relate to their investment objectives.
10:30 PM
Keep close watch on the markets, phoning clients to update them on new developments and opportunities. There is a continuous flow of information around me from stock tickers, wire services, all-news television stations and trading activity. The atmosphere is intense and fast-paced.
12:00 PM
Lunch in the cafeteria with three other research sales associates. A major factor in my professional growth has been the constant interaction with senior colleagues who are always available to answer my questions and share their insights with me.
1:30 PM
Leave the trading floor to interview a candidate for a research sales position. My colleagues cover my clients' calls.
3:00 PM
Review a client's portfolio in preparation for a conference call with our specialist in convertible bonds.
3:45 PM
Conference call with a convertible bond specialist and a client to discuss an upcoming convertible offering from a major software company. The bond specialist lays out the specifics for our client. I explain to her the benefits of investing in this security.
4:30 PM
Leave for an outside meeting with a hedge fund manager and the management of a forest products company in which he is considering investing.
6:00 PM
Dinner with a client. I try to do this several times a week. One of the aspects of my job I find most rewarding is the opportunity to build long-term relationships with clients.
While each day is different, my work always involves frequent client contact and constant interaction with colleagues and traders. I love the excitement of the equity markets and the chance to work alongside such talented and supportive professionals.
Equity Trading The energy and atmosphere of the equity-trading floor are considerably different from those of the rest of the firm. On the trading floor, traders are in close proximity surrounded by telephones and multiple computer terminals, executing client orders and committing the firm’s capital. They are in constant contact (either via telephone or computer) with the firm's entire sales force (or sales/traders) and the trading floors of all major securities exchanges. The atmosphere of the trading floor is intense. Due to the increasing competition among firms and the decline in commission rates, the trader's ability to properly execute an order often determines whether a particular transaction makes or loses money for the firm.
There are also two distinct purposes in trading securities:
1) Transaction facilitation: Traders usually take a position to facilitate a client’s transaction. For example, a trader on the listed desk receives a client order to “Sell” 10,000 shares of General Electric. Assuming the transaction price has been negotiated, the trader may not be able to find any buyers of Microsoft stock to match the seller's order. In this case, the trader steps in and purchases the stock in the firm’s account and facilitates the client’s transaction. Then the trader gradually unloads (by selling) the stock into the marketplace to either other clients or other securities firms. The revenues gained for the firm includes a commission on the transaction and the difference between the purchase and sale price of the stock.
2)  roprietary positions: In this case, traders take positions in securities as a short-term “bet” on market direction. The revenues gained for the firm are limited to the return on direction of the security.
A strong trading operation must include the following two components: (1) Capital Commitment and (2) Volume of business. Without capital commitment, client's trades cannot be facilitated. Trading volume provides commissions and the opportunity to reduce trading positions.
Most firms structure their trading operation in two groups: order size and product
1) Order size: this entails having a "block trading" desk for larger volume, institutional types of transactions and an "order" desk for smaller, retail types of trades (i.e., under 10,000 shares).
2)  roduct areas: The trading function is also divided by product areas, with separate traders for listed (NYSE) and unlisted (NASDAQ or over-the-counter) securities, derivatives, international securities, and convertible securities.
Trader Compensation: Starting salaries at leading investment banks are $120,000 including first-year and signing bonus. After the first two years, the bonus is based on the department and firm's performance. The average 1996 compensation in institutional sales in 1996 exceeded $320,000 according to the Security Industry Association.
The Process: A Secondary Market Transaction The Goldman, Sachs Technology Research Analyst upgrades IBM from a buy to a strong-buy rating on the morning research call. The change is due to an unexpected earnings lift from the company's international division.
After the end of the morning research call Research Sales professionals contact portfolio managers and buy-side portfolio analysts about Goldman's upgrade of IBM stock. They explain, in great detail, the changes in the company's forecasted earnings. A Fidelity mutual fund portfolio manager likes Goldman's views on IBM and decides to purchase 100,000 shares.
Next, the portfolio manager orders his trader to purchase 100,000 shares at $98 1/4 from Goldman. The buy-side trader then contacts Goldman's Sales/Trader and places an order limit for100,000 shares at $98 1/4 per share. The Sales/Trader contacts the Sell-Side Trader and explains Fidelity's order to purchase IBM stock. The Sell-Side Trader then sends the order to the floor of the New York Stock Exchange to a Goldman NYSE Floor Clerk. The Floor Clerk then gives the order to a NYSE Floor Broker who physically runs the order to the Specialist who transacts in IBM stock. The transaction takes place between the NYSE Floor Broker and the Specialist, who first attempts to match the buyer with a market seller. If the Specialist cannot match buyer and seller, he or she will have an option to purchase the stock at a negotiated price.
Private Client Services Private Client Services (PCS) is the high net-worth retail business of investment banks.  CS sales people serve wealthy individuals and families worldwide, helping them define and execute investment objectives and strategies. At Goldman, Sachs and J.P. Morgan, for instance, over 95% of PCS sales people have graduate degrees in either business or law. The PCS business varies greatly at each firm and it is a highly fragmented business. For example, San Francisco based Montgomery Securities defines its Private Clients with a $100,000 account minimum and offers basic money management and brokerage services. However, bulge-bracket investment banks, such as Goldman, Sachs and Morgan Stanley, offer a variety of client solutions including asset management, brokerage services, restricted stock services, private-equity investment opportunities, and international banking opportunities for international clients. In addition, there are two emerging models in the PCS business. The first is defined as an asset-gathering role, where the PCS sales person only manages client relations (J.P. Morgan, Morgan Stanley). The other, allows the PCS to locate the client and also manage the client’s funds (Goldman, Sachs).
In general, PCS professionals become expert in a comprehensive range of investments, including domestic and international equity and fixed income securities, derivatives, restricted stock and direct private investment. Although the model again differs from firm-to-firm, PCS sales people typically working in teams of two to four, and the professionals have expertise in advising clients on the optimal asset allocation designed to protect and grow their wealth. With the exception of Merrill Lynch, bulge-bracket firms have between 200-350 professionals worldwide.
Private Client Compensation: Starting salaries at leading investment banks are $120,000 including first-year and signing bonus. After the first two years, some firms are based on bonus-only and others are based strictly on commission. At many bulge bracket firms, the PCS sales people are the average highest paid in the equities division. However, they also probably have the highest turnover rate.
By: Ali Bastani, Georgetown University MBA 1998
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