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发表于 2010-10-18 11:51:24
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AA考题是我的第一篇习作,当时还是按照模板来的,所以模板的痕迹很重,而且极不自然,可以明显看到往七宗罪上套的痕迹,考场那篇跟这个完全不一样了,就是顺手写,想哪儿写哪儿的。 In this argument, the author concludes that the company would gain an advantage over its rival in the credit card service if it is allowed to use the symbol or logo of a well-known environmental organization on its credit card. Several reasons are proposed to support the argument. First of all, the author assumes that the company can use the logo of the environmental organization if it were to give the organization some money. Meanwhile, the author indicates that a large percentage of public is worried about the environmental issues. Then the author reasons that such kind of concern would make the policy attract new customers, increase use by existing customers, and enable the company to raise interest rates. Finally, he draws the conclusion that the use of the logo would gain the company a competitive advantage. The argument seems to be somewhat convincing at first glance, but a deeper consideration reveals that the logic reasoning is not rigorous in that the argument relies on some groundless assumptions and the evidence provided is inadequate to justify the conclusion. A close examination illuminates that the argument is problematic for the following reasons. 无根据假设:First, the author depends on the assumption that the company can donate some money in exchange for the use of the logo. However, no proof is demonstrated in the argument to support this assumption; actually, it is totally groundless. For instance, it is more likely that the organization will refuse the proposal due to its non-profit nature. Therefore, the reasoning is unwarranted without ruling out other possibilities. 样本代表性攻击:What's more, the author provides no proof to assert that customers have the same characteristic of the public. The situations in which public are involved may not be the same with what the customers are in. It is possible that the majority of the surveyed public is concerned with the environment issues, while the majority of the customers have no interest in the issues. If this is the case, it is unwarranted for the author to establish a general conclusion that the policy which may be applicable to the public will also be useful on the customers. 无根据假设:In fact, the most serious problem undermines the reasoning is that there is little causal-effect relationship between concern about environmental issues and the willingness of donation to the organization by the customers through using the credit card. The author depends on the assumption that people who are concerned about the environmental issues will probably increase use of the credit card to donate to the organization. However, no proof is demonstrated in the argument to support this assumption; actually, it is totally groundless. For instance, it is more likely that those people will buy less products to reduce the wastes in order to protect the environment, thus using the creit card less frequently. Therefore, the reasoning is unwarranted without ruling out other possibilities. 充分性攻击:Even if the above problems are not real, the conclusion is also doubtful. Since the argument bases on the assumption that more customers and higher interest rates are adequate to give birth to competitive advantage in credit card service industry. However, the author fails to provide any evidence to prove the assumption, thus making it appear gratuitous. In fact, some other elements also influence competitive advantage, such as the amount of money donated. If the money donated is much more than the money gained from the increased customers and from the higher rates, the competitive advantage would be largely weakened. Therefore, only considering the increased customers and the interest rates might not help the company to decide whether it can achieve the goal of gaining competitive advantage. In conclusion, the author fails to justify his claim that the use of logo will gain competitive advantage for the company. Because the evidence cited in the analysis is too weak to support the claim and the reasoning is far from arriving at a valid conclusion. To make the argument more logically acceptable, the author must convince us that people who are concerned about the environmental issues will use the credit card more frequently to donate to the organization. In addition, the author should provide concrete evidence to prove that the money donated will not surpass the money gained from the increased use and the raised interest rates of the credit card. The claim will not be well demonstrated until the author makes an impeccable reasoning based on more solid evidence. |
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