The following was written as a part of an application for a small-business loan by a group of developers in the city of Monroe. A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, the proposed new jazz club in Monroe , the C-Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's annual jazz festival last summer; several well-known jazz musicians live in Monroe; and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight at 7 P.M. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
This argument concludes that C-Note would be a tremendously profitable enterprise in Monroe. However, its author fails to provide sufficient evidence to permit a proper evaluation of the argument's reasoning. Each point of deficiency is discussed separately below.
One of the argument's deficiencies involves only because C-Note is the nearest jazz club in Monroe it would have the local market all to itself. The author provides no specific evidence that the location advantage can bring the entire market in Monroe to C-Note. In any event, more information about the market share of the jazz club in Monroe should be provided in order to determine whether C-Note can get the whole market share in Monroe. If there only one jazz club in Monroe, then C-Note would absolutely get whole market share of Monroe. But if there many jazz club in Monroe and C-Note is not the normal choice of consumers, though C-Note is the nearest jazz club in Monroe, it would not get tremendously profit.
Another weakness of the argument is that it provides no information about any connection between the numbers of people attend jazz festival last year and tremendously profit C-Note would make. It would be useful to know if these people who attended to last year's jazz festival not just standing by but consume in the jazz club. And it also would be helpful to obtain information about that whether the more than 100000 people attended last year's jazz festival would still attend this year's annual jazz festival or more people would attend. C-Note would be a tremendously profitable enterprise if more people attend this yea's jazz festival and consume in the C-Note. Otherwise, it is unlikely that C-Note can make profit from jazz festival.
Yet another of the author's shortcoming has to do with the nationwide study, which would require detail information about whether this date is valid and also if this study can suit the situation of Monroe. If this study just from those people who love jazz club but have never consumed in the club, then the date is invalid. On the other and, though the study is valid, it can represent the consumers in jazz club in whole nation not just Monroe . It may help if these people who consuming in jazz club are concentrated in Monroe. But this argument did not provide more persuasive information about it so it not convincing.
In view of the above, it can be said that the conclusion presented in the argument sounds unconvincing due to lack of substantial evidence as what factor can directly led to tremendously profit. Though the fact the author stated may true, because more information to connect the factor and the profit making, developers in Monroe should not loan to C-Note.
However, its author fails to provide sufficient evidence to permit a proper evaluation of the argument's reasoning. Each point of deficiency is discussed separately below.
However, its author fails to provide sufficient evidence to permit a proper evaluation of the argument's reasoning. Each point of deficiency is discussed separately below.
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2012-12-6 20:26:11
收藏
收藏
楼主
