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9. Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the argument, considering that the various data shows people in Plainsville lead healthy lives, the author believes that Nature's Way's next franchise in Plainsville will be very successful. The argument seems to be reasonable and well-presented in somehow; however, I am afraid it can hardly bear further consideration because there are several questions about economic situation, tax level, competition and management level to answer, which might result the argument unsubstantiated and unpersuasive.
First and foremost, all the facts cited by the author in the argument about how citizens in Plainsville like sports fitness can hardly be sufficient evidence to prove the existence of potential market for Nature's Way. It is true that people like fitness always choose a healthier life style than those do not. However, none of the facts directly prove the citizens' buying inclination to Nature's Way's health products. Neither does the author provide specific information about the products (such as what are they used for? are majority of them food products?) nor he presents the data about the citizens (such as: what are the citizens' buying habits in Plainsville? Do they usually buy food or other health products?). Before answering such questions, we cannot have an accurate picture about the citizens in Plainsville and it is prudent to presume the big potential market in Plainsville. After all, it is normal that people just like sports and fitness but do not keen on health products.
Furthermore, even though the facts shows some potential markets in Plainsville in somehow, it is precipitous for the author to predict the success before taking account of many other possible factors in existence which can influence the sale of products. These products include something as economic situation, consumption level and tax level. Considering the following example: if the people in Plainsville are keen on health products but the region economic is in poor conditions that consumption level is very low and the price level of Nature's Way's products is so high that exceeds most of the average families’ affordability. In that case, how can the author expect the Nature's Way success in Plainsville? Before making a conclusion, the author should collect data about specific situation of economy in Plainsville in order to answer whether the citizens can afford the products or not and other questions.
Last but not the least, the author does not mention a word about Nature's Way and its competitors. It is reasonable for us to ask questions about the specific situations about them, such as 'What is the management level in Nature's Way? 'Is Nature's Way competitive enough that can beat its competitor in Plainsville?', 'Do its competitors make a march to the market in Plainsville?’ In conclusion, answering such questions will let us clarify the competitiveness of the company and have a more accurate picture of the franchise's future in Plainsville.
To sum up, after pointing out so many questions to answer, we can say that the evidence cited by author cannot support the argument well. Before reaching a final conclusion, the author needs to conduct comprehensive investigation to make clear about the specific situations in Plainsville, such as local economic situation, buying inclination and purchasing power and competition level.
写的头疼,好像就是在一直问问题。 |
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