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Argument 57 题目：
The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
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Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
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时间 32 字数 450
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The vice president of marketing recommends that Dura-Sock should discontinue use of the Endure manufacturing process to make more profits. He provides evidence that although their socks can be used for at least two years, many of their customers buy their socks every tree month. He also provides the result from a survey showing that some customers buy their socks for the stylish appearance and availability in man colors. The reasoning process seems good, but if some specific evidence is considered, this argument can be subverted.
In the first place, the author refers that their average customer purchases new Dura-Socks every three months. This doesn't show they are con concerned about the availability of the socks' life expectancy. It is entirely possible that it is the durability of the socks that make people in this region more likely to buy them for their friends or relatives. And they may just want to have another color of socks which will also lead to the frequently buying phenomenon. To make the argument more convincing and persuasive, the vice president has to provide more information about the reliability of his evidence.
In addition, the author also claims that a survey in their largest market can contribute to his conclusion. But the location he chooses for survey is too narrow from my perspective. Although people in northeastern United States cities don't care about the durability of socks too much, people in other regions may buy the socks just for the durability. After all, the largest market doesn't mean the market whose customers take up most of the markets. The author's survey that just concentrates only one specific region cannot convince the readers and it also makes his argument tenuous. Unless the author provides more information indicating almost all the customers are not concerned about the durability, the recommendation shouldn't be accepted by Dura-Sock.
Finally, granted that the author considered more about the problems existing in the argument as I have referred above, the fact that people's assertions that they most value Dura-Socks' stylish appearance isn't convincing. Customers just say that they care more about the appearance and colors, but they don't mean that they don't care for the durability. If the Endure manufacturing process is stopped, the durability of the socks will definitely decline, and therefore, people may not want to buy their socks. Vice president's lack of information about the issue makes the whole reasoning process unconvincing.
To sum up, the author's argument is seemingly good, but it can be challenged by the readers as a consequence of considering some specific situations. Only by adding more information about the true and comprehensive reasons for people's buying Dura-Sock can the recommendation be more persuasive. |
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发表于 2012-5-22 10:35:30
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