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题目是：“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”
我的作文
The manager of the Megamart grocery store concludes that the surest way to increase their profits over the next couple of year is to add a clothing department along with an automotive supplies and repair shop and to continue adding new departments and services. To bolster his conclusion, he points out, using the fact that their total sales have increased this year since they added a pharmacy section to their grocery, that the custom’s main concern is the convince afforded by one-stop shopping.In addition, he argues that being the only store in the area will give them a competitive advantage over other local store. While the argument has some merits, close scrutiny, however, reveals some serious logical flaws.
To begin with, the author fails to establish the causal relationship between the addition of a pharmacy section to their grocery and total sales increase in this year. The fact that the addition of a pharmacy section to their grocery coincided with total sales increase in this year does not suffice to prove that the former caused the latter. Therefore the reasoning is fallacious unless other possible causal factors have been considered and ruled out. Without detailed analysis of the real source of the total sales increase in this year, it would be groundless to attribute the increase to the addition of a pharmacy section.
Furthermore, the manager use a faulty analogy between addition of a pharmacy section and the addition of the a new departments and services. Without better evidence, the stated similarities between addition of a pharmacy section and the addition of the a new departments and services can be insufficient to warrant the conclusion that the addition of the a new departments will increase the sale as the addition of a pharmacy section did. It is possible that the addition of addition of a pharmacy section increased sales simply because there was no other pharmacy section in the vicinity.
Last but not least, the additional proposed new departments and services, on the other hand, might be well represented in the area and their addition might have no impact on their profit, but add their cost. Only with more convincing evidence could this argument become more than just an emoution
In conclusion, the management’s argument is not persuasive as it stands. To make this argument logically acceptable, the author should provide detailed analysis that the addition of a pharmacy section is the real source of the total sales increase in this year. Additionally, in order to access the argument, we still need more information that the addition of the a new departments and services will have the same impact on the sales increase.
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发表于 2011-11-18 22:15:28
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