长江商学院国际部副院长杰出院长讲席教授孙宝红博士伦敦分院开启会上发表“社交媒体对中国的商业影响”的主题演讲。

grossman · 发表于 2011-9-24 03:16:13

长江商学院国际部副院长杰出院长讲席教授孙宝红博士伦敦分院开启会上发表“社交媒体对中国的商业影响”的主题演讲。作为中国第一所拥有独立法人资格的非赢利性教育机构，长江商学院在2002年由李嘉诚基金会创办，总部设在北京，拥有30多位来自知名商学院的世界级专属教授学者团队，他们学贯中西，已经在中国培养出数以千计最受尊重和成功的企业领袖。
Sun Baohong
Professor of Marketing and Associate Dean of Global Program at Cheung Kong GSB
Cheung Kong Graduate School of Business

"Ushering Buyers into Electronic Channels." Nishitha Langer, Chris Forman, Sunder Kekre, and Baohong Sun. Conditionally accepted by Information Systems Research.
"A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior," Praveen Kopalle, Scott A. Neslin, Baohong Sun, Yacheng Sun, and Vanitha Swaminathan, forthcoming at Marketing Science.
"Introducing What Financial Product to Which Customer at What Time -An Empirical Analysis of Customized and Dynamic Cross-selling Campaigns," Li, Shibo, Alan Montgomery and Baohong Sun, forthcoming at Journal of Marketing Research.
"Learning and Acting Upon Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers," Sun, Baohong and Shibo Li, forthcoming at Journal of Marketing Research.
"Testing for Choice Dynamics in Panel Data," Tulin Erdem, Michael Katz, and Baohong Sun, Quantitative Marketing and Economics, 2010, 8(3), 303.
"Why Do Consumers Buy Extended Service Contracts?" Tao Chen, Ajay Kalra, and Baohong Sun, Journal of Consumer Research, 2009, 36(4), 661-623.
"An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift," Tao Chen, Baohong Sun, and Vishal Singh, 2009, Marketing Science, 28(4), 740-758.
"Internet Auction Features as Quality Signals," Shibo Li, Kannan Srinivasan and Baohong Sun, 2009, Journal of Marketing, 73(1), 75-92.
"A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality." Erdem, Tulin, Michael Keane and Baohong Sun, 2008, Marketing Science, 27(6), 1111-1129. (Finalist, John D.C. Little Best Paper Award, INFORMS)
"The impact of advertising on consumer price sensitivity in experience goods markets," Erdem, Tulin, Michael Keane and Baohong Sun, 2008, Quantitative Marketing and Economics, 6 (2), p139-176.
"Promotion Effect on Endogenous Consumption," Baohong Sun, 2005, Marketing Science, 24(3), 430-443.
"Cross-selling Sequentially Ordered Products: An Application to Consumer Banking Services," Shibo Li, Baohong Sun and Ronald Wilcox, 2004, Journal of Marketing Research, 42 (2), 233-240.(2005-2007 Journal of Marketing Research Most-Cited Articles)
"Product Strategy for Innovators in Markets with Network Effects," Baohong Sun, Jinhong Xie and H. Henry Cao, 2004, Marketing Science, 23 (2), 243-254.
"Measuring The Impact of Promotions on Brand Switching Under Rational Consumer Behavior," Baohong Sun, Scott Neslin, Kannan Srinivasan, 2003, Journal of Marketing Research, 40, 4, 389-405.
"An Empirical Investigation of Spillover Effects of Marketing Mix Strategy in Umbrella Branding," Tulin Erdem and Baohong Sun, 2002, Journal of Marketing Research, 39, 4, 408-420.
"Understanding the Reference Price Shopper: A Within and Cross-Category Analysis," Tulin Erdem, Glenn Mayhew and Baohong Sun, 2001, Journal of Marketing Research, 38, 4, 445-457.
"Missing Price and Coupon Availability Data in Scanner Panels: Correcting for the Self-Selection Bias in the Choice Model Parameters," Tulin Erdem, Michael Keane and Baohong Sun, 1999, Journal of Econometrics, 89, 1-2, 177-196.
"Modeling Survey Response Bias - with An Application to the Demand for An Advanced Electronic Device Service," Cheng Hsiao and Baohong Sun, Journal of Econometrics, 1999, 89, 1-2, 15-39, (lead article).

luwan · 发表于 2011-9-28 17:48:22

长江不但金融学教授牛，其他科系也全面且牛。

wanghongliang · 发表于 2011-9-28 18:09:04

哎，长江已经开始慢慢成为神一样的商学院了。
大有一种想在国内发展去神马国外的都商学院都被秒杀的感觉.

tttl111 · 发表于 2011-9-28 21:58:29

那就叫神学院好了。

长江商学院国际部副院长杰出院长讲席教授孙宝红博士伦敦分院开启会上发表“社交媒体对中国的商业影响”的主题演讲。

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